Consultancy Case Hanze University

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Consultancy Plan Project – Class 1H Group 3
Methodology ............................................................................................................................................ 4 Introduction .............................................................................................................................................. 5 Macro-economic factors .......................................................................................................................... 6 Unemployment .................................................................................................................................... 6 Employment ......................................................................................................................................... 7 Real and nominal wages ...................................................................................................................... 8 Money Market ................................................................................................................................... 10 Bank interest rates ............................................................................................................................. 10 Long Term Interest Rates (Yield on Bonds) ........................................................................................ 11 Aggregated goods market .................................................................................................................. 12 Inflation ............................................................................................................................................. 14 Foreign exchange market.................................................................................................................. 15 Micro economic factors .......................................................................................................................... 18 Goverment policies ............................................................................................................................ 18 Market structure ................................................................................................................................ 18 Barriers to entry ................................................................................................................................. 19 Technological Developments relevant for motorcycle manufacturers ............................................. 20 Consumer preferences, while also looking at substitutes for motorcycling ..................................... 20 Ecological factors ............................................................................................................................... 21 ATC & MC Cost Curves with and without the Loan ........................................................................... 22 Characteristics of competitive companies ......................................................................................... 23 Financial Analysis Envy Rides.................................................................................................................. 25 Investment Presentation ........................................................................................................................ 25 Investments....................................................................................................................................... 25 CAD$ 60,000 Renovation Loan........................................................................................................... 25 CAD$ 450,000 Working Capital Loan ................................................................................................. 26 Investments selection techniques ......................................................................................................... 27 The investment of the $60.000 renovation loan...
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