Conformity and Group Influence & Persuasion and Culture
Define: Conformity is the act/need of fitting in with a group and many factors are involved when an individual’s choose to conform to the group. A culture has certain beliefs, values, and behaviors that are acceptable for that certain culture and persuasion intersects that by looking at an individual’s culture and apply those beliefs, values, and behaviors in his/her argument to more effectively persuaded the audience. Develop: When it comes to cultures and society, there are certain norms that a held by those individuals that make up the larger group/culture/population ( Cahpter 6 122) They are taught to children at a very young age, for example, not to push someone on the ground when you feel like they have been mean to you, etc. Once these norms (what behaviors, opinions are wrong/right, what is goo/bad) are understood, people feel the pressure to conform to them. There aren’t many people who like to stick out like a sore thumb amongst a group, but individuals are more likely to deviate from the norms when they are not the only one’s deviating, i.e. they are apart of a group that collectively is making a change in what is socially acceptable. In Solomon Ash (1956) studies where he showed a few cards that each had four lines on them, asking which is the same length as the reference line, the student that didn’t agree with the group either conformed by the last card or became more and more uncomfortable with being the outlier, this is later in the chapter, referred to as the consistency theory (132). Allen and Levine (1971) found that if a person has an ally, regardless of how much they agree on the topic in question, it can help an individual resist conformity because the ally is giving them some kind of support (ch 6,126). The key to a person conforming is whether or not they “identify” to a group or not. The more they tend to identify to a group, the more likely they are going to conform and try...
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