For something to be a perspective it must be in conflict with something, otherwise it is just a universal fact. It therefore makes sense that the foundation of a conflicting perspective stems from the desire for self advantage or partiality, as it is the aim of the composer to gain favour over the opposing side of the conflict, and they have some form of investment in the conflict to begin with. The way in which the representation of an event, personality or situation is perceived by an audience is affected by the composer’s ability to present a subjective perspective in order to evoke an emotional response. By portraying a sense of authority, sincerity and integrity, the composer establishes an empathetic reaction, playing on human traits such as fear, joy and greed, which often transcend the audience’s ability to think logically. This is also affected by the form and context of the representation, and the intent of the composer. These notions are presented in Shakespeare’s 16th century play ‘Julius Caesar’ and George W. Bush’s 2005 ‘Address from Fort Bragg’.
Acts of representation regularly aim to evoke an emotional response by targeting the beliefs, fears and desires of their audience. This is evident in George W. Bush’s 2005 speech which was broadcast on prime-time TV in America, with the intent of reassuring Americans that the US situation in Iraq will be beneficial, and as an attempt to rally flagging ratings, with Bush’s approval rating at an all time low. The presented view in Bush’s address is in conflict with a large proportion of the American public, with approval ratings of the war rapidly declining since the invasion. The speech uses repetition for emphasis, for example of the word “freedom”, to create a sense of desire, and “terrorist” and “September 11” to create fear. The arguments aren’t required to be logical if they can create a strongly impassioned response in the audience, therefore, the fact that there is no link between the organizers of...
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