Confetti Case Study
Analysis of the Process Flow and Layout
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MSCM 552 – Operational Processes – Individual Case
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Albert Phan
Case Investigation Outline
Introduction
Confetti Italian Ice & Custard is a new company located in Costa Mesa in Orange County. Confetti is a twist on a classic treat, combining Italian Ice and Custard to create uniquely flavored frozen dessert. Always open to consumer requests, and with sixteen interchangeable ice flavors paired with frozen custard, the options are limitless.
Company Overview
In 2012, Confetti Italian Ice & Custard opened their doors to create an innovative yet simple concept that focuses on a customizable frozen dessert. Confetti aims to feature creative, or even exotic, flavors and combinations unique to other competitors’ dessert options, while still focusing on customer preferences. Cofounder Thomas “Swisha” Vu says, “Everyday we try to create new flavors with popular desserts that typically aren’t ice cream options.” (Confetti, 2013). Upon entry of Confetti, the customers are greeted by contemporary design elements and a unique aesthetic that complements their unique flavors. Their ingenious interior decorating is very reminiscent of an “old school” or traditional ice cream parlor, symbolizing Confetti’s goal of individuality and self-expression.
Industry Overview (Porters Five Force)
Threat of new competition
The slow economy has constrained the growth for new entrants into the market. With limited growth in the food industry, Confetti’s competitors have created a loyal customer base that has not abandoned their favorite restaurants.
Threat of substitute products or services
There is a large threat for substitute products for Confetti’s customizable frozen dessert. These include their direct competitors Yogurtland, Baskin Robins and Pinkberry. Competition is not limited to frozen dessert
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MSCM 552 – Operational Processes – Individual Case
-------------------------------------------------
Albert Phan
Case Investigation Outline
Introduction
Confetti Italian Ice & Custard is a new company located in Costa Mesa in Orange County. Confetti is a twist on a classic treat, combining Italian Ice and Custard to create uniquely flavored frozen dessert. Always open to consumer requests, and with sixteen interchangeable ice flavors paired with frozen custard, the options are limitless.
Company Overview
In 2012, Confetti Italian Ice & Custard opened their doors to create an innovative yet simple concept that focuses on a customizable frozen dessert. Confetti aims to feature creative, or even exotic, flavors and combinations unique to other competitors’ dessert options, while still focusing on customer preferences. Cofounder Thomas “Swisha” Vu says, “Everyday we try to create new flavors with popular desserts that typically aren’t ice cream options.” (Confetti, 2013). Upon entry of Confetti, the customers are greeted by contemporary design elements and a unique aesthetic that complements their unique flavors. Their ingenious interior decorating is very reminiscent of an “old school” or traditional ice cream parlor, symbolizing Confetti’s goal of individuality and self-expression.
Industry Overview (Porters Five Force)
Threat of new competition
The slow economy has constrained the growth for new entrants into the market. With limited growth in the food industry, Confetti’s competitors have created a loyal customer base that has not abandoned their favorite restaurants.
Threat of substitute products or services
There is a large threat for substitute products for Confetti’s customizable frozen dessert. These include their direct competitors Yogurtland, Baskin Robins and Pinkberry. Competition is not limited to frozen dessert