Conductng a Internal Analysis Within Kraft's Corporation

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CONDUCTING AN INTERNAL ANALYSIS WITHIN KRAFT’S CORPORATION

INTERNAL ANALYSIS AND SWOT ANALYSIS

TRIDENT UNIVERSITY INTERNATIONAL

AVIE MARIE JOHNSTONE

STRATEGIC MANAGEMENT MGT599 MODULE 2 SESSION LONG PROJECT

PROFESSOR LARRY BANKS

NOVEMBER 5, 2012

Rapid growth and under developed financial and operational controls are common characteristics of many start-up operations, including companies, joint ventures, departments and divisions. Inadequate or improperly working controls can lead to fraud, loss of customers, and even business failure. Managers of start-up operations often fail to adequately address the need for controls because they lack the knowledge of how to address control risk, lack resources to address control risk, or they perceive other issues as being more critical. The manager’s dilemma is how to efficiently balance the need for strong controls with the everyday demands associated with running a newly formed business. (Denise Dickins, Margaret O’Hara, John Reisch). (2009). Resources are the inputs into a production process. They can be capital, equipment, patents, skill sets of individual employees and/or managers, financial resources, etc. Resources can be tangible or intangible. Individually, they may not necessarily lead to a competitive advantage - it is how they are used and the synergies they create that make them strategically valuable. Give me as much information as you can find about the following as it relates to the Kraft Foods Company: Tangible Resources

Physical Resources
S&P Dow Jones Indices, a unit of McGraw-Hill Companies Inc., said that Kraft Foods Group Inc. will replace Alpha Natural Resources Inc. in the S&P 500, Alpha Natural Resources will replace Korn/Ferry International in the S&P Mid Cap 400, and Korn/Ferry will replace Pulse Electronics Corp. in the S&P Small Cap 600 after the close of trading on Monday, October 1. S&P 100 & 500 constituent Kraft Foods Inc. is spinning off Kraft Foods Group to shareholders in a transaction expected to be effective after the close of trading on that date. The Kraft Foods stub, which will change its name to Mondelez International Inc. and its ticker symbol to MDLZ, will remain in the S&P 100 & 500. (Kraft Foods Group to Replace Alpha Natural Resources In S&P 500). (Nov. 7, 2012). 2. Financial Resources

Kraft Foods, the newly independent company that was spun-off from its parent last month, reported stronger-than-expected third-quarter earnings and sales on Wednesday and reaffirmed its full-year guidance. The North American grocery business operating brands such as Oscar Mayer and Kraft cheese posted net earnings of $470 million, or 79 cents a share, compared with a year-earlier profit of $417 million, or 70 cents. (Jennifer Booton). (November 7, 2012). Analysts in a Thomson Reuters poll were looking for earnings of just 69 cents. A reflection of stronger volumes and pricing as well as increased advertising investment, revenue for the three-month period ended Sept. 30 grew 3% to $4.61 billion from $4.47 billion a year ago, edging above the Street’s view of $4.56 billion. For the fiscal year of 2013, Kraft Foods had reaffirmed the GAAP EPS view of $2.60 stating that the revenue was expected to grow in line with the North American food and beverage market. The consensus, excluding special items, was to look for a full of year earnings of $2.66 on sales of $19.28 billion. (Jennifer Booton). (November 7, 2012). 3. Human Resources

The food industry is one of the most highly competitive centers of commerce worldwide. Consumer demand for high-value,...
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