Normally, strength of an enterprise can be understood as having superior advantages against his competitors. In other words, it is the resource and capability that can be used as a basis for developing a competitive advantage. Strength can be the patents, strong brand names, good reputation among customers, specialist-marketing expertise, a new and innovative product or service, the location of the business, the quality processes and procedures, or any other aspect of the business that adds value to his product or service.
On the contrary, weakness seems to be on the opposite side. The absence of certain strengths may be viewed as a weakness. The weakness of a business can be the lack of marketing expertise, the undifferentiated products or services, the inconvenient location of the business, the poor quality goods or services, or the damaged reputation
In addition, opportunity is regarded as the new chance for the company. It is moving into new market segments, or new international markets that offer improved profits, mergers, joint ventures or strategic alliances, even a market vacated by an ineffective competitor
In contrast with opportunity, threat may prevent the company; say from carrying out a new policy. The company's competitors often cause threat. That a new competitor appears in the home market, the price wars arise with competitors, a competitor has a... [continues]
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(2005, 11). Conducting Swot Analysis of Toyota Vietnam. StudyMode.com. Retrieved 11, 2005, from http://www.studymode.com/essays/Conducting-Swot-Analysis-Toyota-Vietnam-71163.html
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