Conducting Survey Research

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Conducting Survey Research
Version 2.0 March 31, 1999

ADDITIONAL COPIES & COPYING PERMISSION Additional copies of this resource are available free of charge in Ontario only. Please direct requests to (416) 978-0522 (phone) or hc.unit@utoronto.ca. This workbook is also available on our website at http://www.thcu.ca. This workbook was developed as a resource guide to accompany a one-day seminar. The content is structured around the logical steps of implementing a focus group. The material is relevant and practical but not comprehensive. We encourage users of this workbook to supplement the information contained in this workbook with the more comprehensive information available from the books and articles provided in the resource list. The Health Communication Unit at the Centre for Health Promotion University of Toronto 100 College Street, Room 213 The Banting Institute Toronto, Ontario M5G 1L5 Tel: (416) 978-0522 Fax: (416) 971-2443 hc.unit@utoronto.ca http://www.thcu.ca Permission to copy this resource is granted for educational purposes only. If you are reproducing in part only, please credit The Health Communication Unit, at the Centre for Health Promotion, University of Toronto.

DISCLAIMER The Health Communication Unit and its resources and services are funded by Health Promotion and Wellness, Public Health Branch, Ontario Ministry of Health and Long-Term Care. The opinions and conclusions expressed in this paper are those of the author(s) and no official endorsement by the funder is intended or should be inferred.

ACKNOWLEDGEMENTS or their input and assistance in the development of this resource, THCU would like to acknowledge Lisa Stockton, Barb van Maris and Braz King, from Smaller World Communication.

Version 2.0 March 31, 1999

The Health Communication Unit

Contents
Introduction ....................................................................................................................... 1 Chapter 1 Step 1: Clarify Purpose of the survey ................................................................... 3 Chapter 2 Step 2: Assess Resources .......................................................................................... 7 Chapter 3 Step 3: Decide on the Method .............................................................................. 9 Chapter 4 Step 4: Write the Questionnaire .......................................................................... 13 Chapter 5 Step 5: Pilot Test ........................................................................................................ 19 Chapter 6 Step 6: Prepare the Sample ................................................................................... 21 Chapter 7 Step 7: Train Interviewers ...................................................................................... 25 Chapter 8 Step 8: Collect Data ................................................................................................. 31 Chapter 9 Step 9: Process Data ................................................................................................ 35 Chapter 10 Step 10: Analyze the Results................................................................................. 37 Chapter 11 Step 11: Interpret and Disseminate Results .................................................... 39 Chapter 12 Step 12: Take Action ................................................................................................ 45 Appendix A References .................................................................................................................. 47 Appendix B Worksheets ................................................................................................................. 51

The Health Communication Unit

Introduction

D

DEFINITION OF A SURVEY

Overview of Surveys 4 Definition of a Survey 4 Advantages of Surveys 4 Disadvantages of Surveys 4 Steps in conducting Surveys

4 A survey is a systematic method of...
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