Conduct a Marketing Audit
• This assignment comprises 60% of your final mark in this unit.
|Competency: |Conduct a marketing audit | |Code: |National : BSBMKG515A | |Title of Report: |Conduct a marketing audit – Aussie One Travel Agency | |Mode: |Individual project | | | | |Due Date: | | | | | |Report Format: |Business Style with Referencing, Appendices, Sub Headings etc. Written Component (min 1,000 words) | |Purpose: |To prepare an economic forecast and market audit appropriate to an international business, promotions, production and communications| | |plan Students should use the following case study in order to conduct a marketing audit and produce reports that would enable the | | |development of a marketing strategy. | |Source material: |Attached document: | | | | | |Business Plan | | |Aussie-One Travel Agency | | | | |Requirements: |Your report should address the following points: | | |Identify the form of a marketing audit | | | | | |Conduct an internal marketing (self) audit | | | | | |Prepare a marketing audit report | | | | |...