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Conduct a Marketing Audit Major Assignment

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Conduct a Marketing Audit Major Assignment

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Student Name:_____________________________

Student Number:___________________________

INTERNATIONAL PROGRAMS

Conduct a Marketing Audit

BSBMKG515A

Assignment

• This assignment comprises 60% of your final mark in this unit.

Assignment

|Competency: |Conduct a marketing audit | |Code: |National : BSBMKG515A | |Title of Report: |Conduct a marketing audit – Aussie One Travel Agency | |Mode: |Individual project | | | | |Due Date: | | | | | |Report Format: |Business Style with Referencing, Appendices, Sub Headings etc. Written Component (min 1,000 words) | |Purpose: |To prepare an economic forecast and market audit appropriate to an international business, promotions, production and communications| | |plan Students should use the following case study in order to conduct a marketing audit and produce reports that would enable the | | |development of a marketing strategy....