Conceptulizing a Business

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Conceptualizing a Business Part I
Malissa E. Boone
BUS/475
November 26, 2012
Michael Portillo

Conceptualizing a Business Part I

Life expectancy has increased over the years and with the baby boomer generation coming of age the need for in home health care has increased. Caring for an ill family member can be lonely and tiring. Children of senior family members are searching for professional care for their loved one that can be performed in the home. This has caused a greater need for home health services. Home health care agencies provide certified professional care in the home, allowing seniors to remain in their home and to remain independent. Through home healthcare services family members are able to continue on with their lives knowing that there is someone there they can depend on to care for the family member in need.

The mission of the Gentle Touch Home Healthcare agency is to provide comprehensive, quality health care to those requiring home healthcare regardless of race, creed, sex, handicap or national origin. To treat each person with dignity and respect in the care we provide. To promote excellence in delivery of service through certified trained staff under the direction of a physician. To support the community by providing the best health care service to those in need. And to generate benefits that exceed the needs and expectations of all in our network including, the patient, family, physicians, referral sources, payers and regulators. The home health care agency has become a part of the community and households of those in need. It is our mission to become an integral part of the household we will provide services to. The goal is not just to provide healthcare to our patients but to become a part of the household that can be depended upon to always be there when ever we are needed. Gentle Touch Home Healthcare Agency services will be provided 24 hours a day, 7 days a week, and 365 days a year.

The core value of...
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