Concept Bookmall in Promoting Reading

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The Expansion of Public Libraries In The Digital Era:
Creating A New Concept of Book Mall In Promoting Reading

By
Nurul Sakinah Binti Saparudin1
1 M.

Arch. Student, Department of Architecture, Faculty of Architecture, Planning and Surveying, Universiti Teknologi MARA, Malaysia
Email: sakinahsaparudin@gmail.com

UNIVERSITI TEKNOLOGI MARA MALAYSIA

Content
1.0 THESIS SUMMARY
2.0 THESIS ABSTRACT
3.0 THESIS STATEMENT
3.1 AIMS AND OBJECTIVE OF RESEARCH
3.1.1 RESEARCH AIM
3.1.2 RESEARCH OBJECTIVE
4.0 METHODS OF INQUIRY
4.1 LITERATURE REVIEW
4.1.1 INTRODUCTION
4.1.2 RELATIONSHIP OF BOOK AND CULTURE
4.1.3 THE PLACE OF READING IN TODAY'S SOCIETY
4.1.4 STUDY ON COLOR THAT INFLUENCE READING HABIT
4.1.5 BOOK MALL: A NEW BRANDING OF BOOK STORE CONCEPT
4.2 INTERVIEWS AND OBSERVATION
4.3 CASE STUDY & SITE VISITS
4.3.1 SHENZEN BOOK MAL, SHENZEN, CHINA
4.3.2 VARNAPARICHAY - THE BOOK MALL, KOLKATA, INDIA
4.3.3 SELANGOR STATE LIBRARY
4.3.4 CASE STUDY ANALYSIS
5.0 TERM OF CRITISM
6.0 PROGRAM STATEMENT
6.1 CLIENT PROFILE
6.1.1 MINISTRY OF INFORMATION, COMMUNICATION AND CULTURES
6.1.2 MPH

6.2 BUILDING USES
6.2.1 THE MAINSTREAM BOOKSTORE
6.2.2 EXHIBITION & CONVENTION CENTRE
6.2.3 PUBLIC SPACES & PARKS
6.2.4 BOOK AUCTION CENTRE
6.2.5 BOOK HOSPITAL
6.2.6 BARGAIN COUNTER
6.2.7 MOTEL
6.2.8 SELF-SERVICE LIBRARY
7.0 CONCLUSION AND RECOMMENDATION
8.0 BIBLIGRAPHY AND REFERENCES

1.0 THESIS SUMMARY

¹Nurul Sakinah Binti Saparudin 2011159567
Master of Architecture
Faculty of Architecture, Planning and Surveying, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia sakinahsaparudin@gmail.com, 017-6375616

Thesis Title & Sub Title : The Expansion of Public Libraries In The Digital Era; Creating A New Concept of Book Mall In Promoting Reading.
Thesis Statement

: Malaysian reading culture as compared to other developed countries is far away left behind. According to the National Literacy Surveys carried out in 1996 and 2005 by the National Library both concluded that Malaysians on average read only 2 books per year, as opposed to the Japanese and French, who each read 10 books a year. Leading the pack were the Americans and the Canadians, who each read an average of 17 books a year. This surveys shows that Malaysians are less affluent readers. Intertwined with hedonism or pleasure-seeking, audio-visual and digital-based entertainment, youth and adults alike no longer find pleasure in reading as a pastime or source of entertainment. In order to encourage reading habits in Malaysian citizen, a new concept of bookstores can be transform and design into a modern digital and interactive book mall. This unique merchandising and entertainment concept will provides books, arts and music's lovers a destination to shop and socialize in one location. As a result, it is indirectly helps in minimizing unhealthy activities which leads to social problems among young generation. Besides, the Book mall will become one of the famous cultural tourist destination as it also will introduce the varsity of Malaysian culture by having Malaysian food's cafes, cultural and sports goods, digital products, antiques and collections which displays various kinds of cultural experience.

Methods of inquiry

: Interviews, questionnaires, data Collection and analysis, case study and site visit and literature review.

Term of Criticism

: Reading statistic have much affected by the development of book industry in Malaysia. Book industry had yet to reach a satisfactory level such as in Europe, United States, South Korea and India. Malaysians generally were beginning to like reading and there should have a positive change in terms of reading attitude and habit. Thus, reading should be a new branding or concept to be adapt in any place of people interests.

Building Typology

: Institution & Retail, size approximately 3-5 acres.

Site & location

: In urban context, highly populated area with residential...
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