Conagra Foods

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Strategic Management
Final Term Paper
ConAgra Foods Inc.

Name: Valentina Li
ID: 2010475053

Table of contents
Overview3
Consumer Foods3
Commercial Foods3
Vision and Mission4
Goals of the company4
Strategic priorities5
Strategy6
Acquisitions6
Marketing and distribution7
Leadership9
Charles M. Harper9
Bruce Rhode9
Gary Rodkin11
Performance analysis11
Internal organization11
External environment12
Bibliographies14

Overview
ConAgra Foods Inc. is one of the largest food companies in the United States operating in such segments as Consumer Foods (66%) and Commercial Foods (34%) which are divided into three significant business operations segments – agricultural products, packaged foods and refrigerated foods (Table 1). Table 1. Net sales (in millions USD)

20102009%increase/decrease
Consumer Foods 8,002 7,979-%
Commercial Foods 4,077 4,447(8)%
Total12,07912,426(3)%
Source: Annual Report 2010
Consumer Foods
The Consumer Foods segment includes branded, private label and customized food products, which are sold in various retail and foodservice channels. The products include a variety of categories, such as meals, entrees, condiments, sides, snacks, and desserts across frozen, refrigerated and shelf-stable temperature classes. The Company’s major brands include Alexia, ACT II, Banquet, Blue Bonnet, Chef Boyardee, DAVID, Egg Beaters, Healthy Choice, Hebrew National, Hunt’s, Marie Callender’s, Orville Redenbacher’s, PAM, Peter Pan, Reddi-wip, Slim Jim, Snack Pack, Swiss Miss, Van Camp’s and Wesson. As of July 22, 2010, it had 39 domestic manufacturing facilities in Arkansas, California, Georgia, Illinois, Indiana, Iowa, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, North Carolina, Ohio, Oregon, Pennsylvania, Tennessee and Wisconsin. As of July 22, 2010, it also had four international manufacturing facilities in Canada and Mexico (one 50% owned) and one in Arroyo Dulce, Argentina.

Commercial Foods
The Commercial Foods segment supplies frozen potato, sweet potato and other vegetable, spice and grain products to a variety of restaurants, foodservice operators and commercial customers. The products are sold under brands, such as ConAgra Mills, Lamb Weston, and Spicetec Flavors & Seasoning. As of July 22, 2010, it had 41 domestic production facilities in Alabama, California, Colorado, Florida, Georgia, Idaho, Illinois, Minnesota, Nebraska, New Jersey, Ohio, Oregon, Pennsylvania, Texas, Utah and Washington; one international production facility in Guaynabo, Puerto Rico and Qingdao, China; one manufacturing facility in Taber, Canada; one 50% owned manufacturing facility in each of Colorado, Minnesota, Washington and the United Kingdom; one 67% owned manufacturing facility in Puerto Rico, and three 50% owned manufacturing facilities in the Netherlands. Company is mainly engaged in operations in the United States which count for more than 90% of total income (Table 2). ConAgra Foods Inc. owns approximately 50 brands (Table 3). Table 2. Pre-tax income from continuing operations (in millions USD)

201020092008
United States1,040.3872.1631.9
Foreign 66.6 64.3 69.6
Total1,106.9936.4701.5
Source: Annual Report 2010

Vision and mission
The vision of the company set by current CEO Gary Rodkin is: “One company. One goal. Making the food you love.”
It reflects the overall company’s strategy to make “food people want in their lives every day”. The mission is reflected in company’s profile:
“Preparing great food, being a strong partner to our customers and thinking about all of the people who enjoy our food and the difference it makes in their lives fuels our passion: making the food you love.”

Goals
Like every public-held company listed on NYSE (ConAgra Foods Inc. has ticker CAG) ConAgra Foods Inc. aims to increase earnings per share. The goal of...
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