This study is descriptive type of study. Here questionnaire is used as the data collection tool. The sample size is chosen 100. The survey is conducted in Surat city within the time period of 2 months. Within the time period of 40 – 45 days, the data is collected. After the data collection, the analysis is carried out with the help of the SPSS software. Various analytical tests are carried out with various hypotheses testing method. The results are interpreted in appropriate manner.
The findings of this study are very useful for any company that deals in the computers. The study will help the company to know the exact factors which influence the customers in their purchase of the computers. This study will predict the exact pattern of the buying of the computers which will be helpful to the company. Company can concentrate on the specific areas to attract the customers after studying this research report. Indeed this research is very important for the IT Company dealing in the computers.
IT industry is the one of the fast growing industry in the world. In the present market situation IT industry is running very fast. Before history of IT industry let’s understand the meaning of IT.
Information technology (IT) is "the study, design, development, implementation, support or management of information systems". Information technology is a general term that describes any technology that helps to produce,... [continues]
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(2011, 04). Comsumer Behaviour for Purchasing Computer. StudyMode.com. Retrieved 04, 2011, from http://www.studymode.com/essays/Comsumer-Behaviour-For-Purchasing-Computer-656926.html
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"Comsumer Behaviour for Purchasing Computer." StudyMode.com. 04, 2011. Accessed 04, 2011. http://www.studymode.com/essays/Comsumer-Behaviour-For-Purchasing-Computer-656926.html.