Computer Repair Business
Strategic Business and Marketing Plan
The information in this document is confidential and is to be only read by authorized parties. Please refer to the confidentiality agreement for further details. This business plan is not an offering for securities. Confidentiality Agreement
The undersigned reader acknowledges that the information provided in this business plan is confidential; therefore, the reader agrees not to disclose it without the express written permission of or an authorized agent of Computer Repair Business, Inc.
It is acknowledged by the reader that information furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, and may cause serious harm or damage to aforementioned parties.
This business plan is not to be copied or reproduced by any means without the sole written consent of an authorized agent of Computer Repair Business, Inc.
Upon request, this document is to be immediately returned.
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Table of Contents
1.0 Executive Summary4
1.1 The Services4
1.3 Mission Statement4
1.4 Management Team5
1.5 Sales Forecasts5
1.6 Expansion Plan5
2.0 Company and Financing Summary6
2.1 Registered Name and Corporate Structure6
2.2 Required Funds6
2.3 Investor Equity6
2.4 Management Equity7
2.5 Exit Strategy7
3.0 Products and Services8
3.1 Computer Repair and Part Sales8
3.2 Customization of Computers8
4.0 Strategic and Market Analysis9
4.1 Economic Outlook9
4.2 Industry Analysis9
4.3 Customer Profile9
5.0 Marketing Plan11
5.1 Marketing Objectives11
5.2 Marketing Strategies11
6.0 Organizational Plan and Personnel Summary12
6.1 Corporate Organization12
6.2 Organizational Budget12
6.3 Management Biographies13
7.0 Financial Plan14
7.1 Underlying Assumptions14
7.2 Sensitivity Analysis14
7.3 Source of Funds14
7.4 General Assumptions14
7.5 Profit and Loss Statements15
7.6 Cash Flow Analysis16
7.8 Breakeven Analysis18
Three Year Profit and Loss Statement19
Three Year Cash Flow Analysis23
1.0 Executive Summary
The purpose of this business plan is to raise $100,000 for the development of a computer repair and service business while showcasing the expected financials and operations over the next three years. The Computer Repair Business, Inc. (“the Company”) is a New York based corporation that will provide computer repair, part sales, and development of custom built computers to customers in its targeted market. The Company was founded in 2009 by John Doe.
1.1 The Services
The primary revenue stream for the business will come from the sale of computer repair services to the general public. As computers have become a necessity for many people on a day to day basis, the business will be immune from deleterious economic changes as people will continue to require computer repairs in any economic climate. The business will generate revenues from per hour labor fees plus part sales related to the repair of computers.
A secondary stream of revenue for the business will come from the sale of custom computers built to the customer’s specifications. This segment of the Company’s operations is expected to generate approximately 15% of the business’ aggregate revenues.
The third section of the business plan will further describe the services offered by the Computer Repair Business.
Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10...