Componenets of Promotional Mix

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Promotional Mix

- Advertisement - Any paid presentation and promotion of ideas, goods, or services by an identified sponsor. - Personal Selling - Intended to directly persuade one or more prospects to purchase a good or a service. The personal selling may focus initially on developing a relationship with the potential buyer, but will always ultimately end with an attempt to "close the sale". Intended to directly persuade one or more prospects to purchase a good or a service. Example – door to door sales(for magazines, cleaning equipments etc) - Sales Promotion - Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. - Public Relations - Paid stimulation of supply for a product, service, or business unit by planting significant news about it or a favourable presentation of it in the media. Example - Newspaper and magazine articles/reports, issue advertising, and seminars.


- Advertising is bringing a product (or service) to the attention of potential and current customers by using some paid medium. - Types – Digital & Physical.

Print Advertising – Newspapers, Magazines, Brochures, Fliers

The print media have always been a popular advertising medium. Advertising products via newspapers or magazines is a common practice. In addition to this, the print media also offers options like promotional brochures and fliers for advertising purposes. Often the newspapers and the magazines sell the advertising space according to the area occupied by the advertisement, the position of the advertisement (front page/middle page), as well as the readership of the publications. For instance an advertisement in a relatively new and less popular newspaper would cost far less than placing an advertisement in a popular newspaper with a high readership. The price of print ads also depend on the...
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