Complimentary Asset Examples

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Managing Information Systems – Ch. 1
Information Systems in Global Business Today

Learning Objectives
• Understanding the effects of information systems (IS) on business and their relationship to globalization • Explain why information systems are essential in business • Define an information system and describe its y management, organization, and technology components • Define complementary assets and their role in ensuring that information systems add organizational value • Describe the different disciplines used to study information systems, and explain how each contributes to our understanding of them • Explain what is meant by a sociotechnical systems perspective

NBA Teams: A Slam Dunk With IT
• Problem: Lack of hard data usable in decision-making processes, costly and competitive market • Solutions: Developed a new system designed to collect and organize data using video clips of games • Synergy Sports Technology tags video of each game with hundreds of descriptive categories and allows coaches and players to stream game footage from the Web • Demonstrates IT’s role in innovation and improving business processes • Also Illustrates how the Web has allowed businesses to use new tools to analyze critical data



Information Systems in Business Today
• Information systems are transforming business
• Increase in wireless technology use, Web sites • Shifts in media and advertising • New federal security and accounting laws

• Globalization opportunities
• Internet has drastically reduced costs of operating on global scale • Presents both challenges and opportunities

IT Capital Investment

Information technology investment, defined as hardware, software, and communications equipment, grew from 32% to 51% between 1980 and 2008. Source: Based on data in U.S. Department of Commerce, Bureau of Economic Analysis, National Income and Product Accounts, 2008.

Figure 1-1

Digital Firms
• In the emerging, fully...
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