Cathay Pacific Airways is an international airline registered and based in Hong Kong, offering scheduled cargo and passenger services to more than 110 destinations around the world. The main competitors of Cathay Pacific are Singapore Airlines and China Southern Airlines . In this competitor analysis for Cathay Pacific we will assess China Southern Airlines only.
1. What are the objectives of this competitor?
The objectives of China Southern Airlines are as follows:
* To build an international network-oriented airline with core competitiveness and sustainable profitability. * Core value of "customer first
* striving for excellence
* continuous innovation and contributing to the society", and the vision and mission of "becoming the most favorite airlines for both customers and employees
2. What is its current strategy?
Currently, China Southern operates more than 460 passenger and cargo transport aircraft, including Boeing 777, 747, 757 & 737 and Airbus A380, 330, 321, 320, 319. The airline fleet is ranked among the world’s top six airlines (in terms of fleet size) and with Guangzhou and Beijing as its central hubs, the carrier boasts a substantial route network spanning more than 150 destinations in China and more than 40 destinations in Asia with service to Europe, America, Australia and Africa.. * Substantial Flight Capabilities
China Southern continues to be a leader in the Chinese aviation industry, introducing the Boeing 737, 757, 777 and Airbus A330 to the Chinese marketplace. China Southern boasts extraordinary flight capabilities with more than 5,260 experienced pilots and is the only Chinese carrier that has the independent capability of training its own pilots through its dedicated flight training centre * Customer First
China Southern is committed to putting the customer first and dedicated to exceeding its customers' expectations by offering reliable,...