| Equilibrium Health
& Fitness | Doherty’s Gym | Hurl’s Fitness | Fitness First |
Location | * Errol St, North Melbourne. * Easily accessible. * Street parking. * Ten minute drive to CBD. | * Westin St, Brunswick * Easily accessible. * Large parking facilities. * Ten minute drive to CBD. | * Queens Pde, Clifton Hill. * Easily accessible. * Five minutes dive to CBD. | * Various locations in CBD. * Easily accessible. |
Strategy | Provide a ‘relaxed, social-able environment that encourages friends and family to train together’. Facilities and services for general exercise and fitness. | Built reputation as the ‘leading bodybuilding gym in Melbourne’. Provides facilities for general exercises and fitness as well. | “Hurl’s Fitness is a specialised fitness centre, where membership is limited and personalised service is of the utmost importance”. | “Fitness First, fitness for everyone... everywhere”. Fully equipped facilities, providing affordable fitness. |
Services | * Standard cardio machines and free weights * Hook up to television. * Group fitness * Personal training * Initial health check and personalized exercise/diet plan by instructor. * Progress reviewed every 4-6 weeks. * Instructors’ service and advice at all times. | * Fully equipped- covering weight training, cardio fitness, boxing and more. * Personal trainers. * Pro Shop- training supplement, workout accessories and Doherty's Gym clothing. * Coffee shop. | -Standard cardio equipment and free weights.
-Outdoor fitness training
- Personal service and advice at all times. | -State of-the-art equipment
- Spin class
- Personal Training
- Shop: supplements, Fitness... [continues]
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(2010, 10). Competitor. StudyMode.com. Retrieved 10, 2010, from http://www.studymode.com/essays/Competitor-430031.html
"Competitor" StudyMode.com. 10 2010. 10 2010 <http://www.studymode.com/essays/Competitor-430031.html>.
"Competitor." StudyMode.com. 10, 2010. Accessed 10, 2010. http://www.studymode.com/essays/Competitor-430031.html.