Competitive Analysis of McDonald

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ECF5600 CASE STUDY REPORT

Competitive analysis of McDonald’s Beldon
Semester 2, 2012

Written by: Xuan He
Student number: 10168411
Written to:McDonalds’ Beldon Store
Due date: Sep-19, 2012
Submit to: Mr. Greg Parry

Table of Contents
1. Executive Summary...................................................................................................3 2. Introduction ..............................................................................................................4 3. Background................................................................................................................5 4. Analysis......................................................................................................................5 4.1 Why McDonalds Beldon in business?......................................................................5 4.1.1 Customers and price…….......................................................................................5 4.1.2 Suppliers and cost................................................................................................5 4.2 Demand and Supply in Beldon and world...............................................................6 4.2.1 Demand—consumers...........................................................................................6 4.2.2 Supply—producers...............................................................................................8 4.3 Market structure ....................................................................................................9 5. Conclusion ..............................................................................................................10 6. Recommendations..................................................................................................10 7.References ...............................................................................................................11

1. Executive Summary
This report has used the economics views analyzed the McDonald’s Beldon Store. The purpose of the report is to shows the understandings of the economics value, value creation, demand and supply and the market structure. By using the research and theory knowledge, discover and improve the current condition of the store.

In the first part of the report, it gives the basic background of McDonalds and the key information of store which the report is going to analyze such as the size, the location and competitors etc.

The second part of is the main analysis of the Beldon MacDonald’s and the common features and any McDonald’s have. It defined the monopolistic competition market structure and supply-demand factors which will shock the whole McDonald’s or the individual store.

Finally, there is short conclusion of the whole report and gives out the recommendations to solve the problems that the store is facing which is based on the finding and research.

2. Introduction
As we know, McDonald's Corporations the largest and most successful chain of fast food restaurants in the world, serving around 68 million customers in 33500 restaurants in 119 countries daily. Over 1.7million employees are working for McDonalds Corporation at the moment.

However, such a big corporate is confronting with different challenges from the internal and external problems such as service problems, new products and promotions etc. Especially in each store; managers are facing their own issues such as how to lower the cost from the wages, products and wastes etc.

Thus, this report, fully focuses on the single firm, is going to analyze these couple of questions in economics methods and also will concentrate on the economics value and economics analysis instead of the management issues or policy issues. At the meantime, this report is not only find the questions in the firm, but also defining the...
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