Competitive Analysis of Health Magazines India

Topics: Nutrition, Medicine, Weight loss Pages: 3 (481 words) Published: March 3, 2008
Competition within Market Segment
Currently, there are several stand-alone health and beauty magazines in English, Competitive Scenario – Health Publications in India
Publication DetailsPositioningPrice/
Frequency StrengthWeakness
Prevention
Take charge of your health
162+4 pages
Size: Reader's Digest A5Focus on women's health – similar to CW in its content agendaRs. 50/Monthly ----------
Subscriptions rates:
12 issues – Rs 450
24 issues – Rs 900International title, easier acceptance among advertisers, published by Living Media, so better distribution /availabilityAverage layout and designs, substantial content sourced from international edition, not always relevant to Indian readers Men's Health

The magazine men live by
162+4 pages
Size: A4 large formatFocus on men. Fitness, exercise, nutrition, weight-loss, style, grooming, sex and relationships Rs. 50/Monthly ------------
12 issues – 20%
36 issues – 30%International title, easier acceptance among advertisers, published by Living Media, so better distribution /availabilityHeavily skewed towards sex and body-building
Pictures are not clear and lack sharpness and brightness
"Health & Nutrition"
Magazine on health, fitness, nutrition. Published by Magna Group

www.healthnnutrition.co.in
Covers Everything in health and fitness - physical, mental and emotional. Looks (cosmetic), sex, weight loss, Tips and tricks, Useful stuff etc.

Rs 40
Monthly
-----------
Subscription
Discounts:
12 Issues – 15 %
24 Issues – 20 %
36 Issue – 25%

Lower rates for HindiOne of the oldest brands on health.
Good distribution.
Available on newsstands.
Wide variety of content.
Reasonable Price/VFM
English and HindiMost content is half baked.
Shallow and poorly researched. Poor Production Quality.
No focus on Indian health issues.
Ineffective website/poor online presence

"Life Positive"
Your guide to holistic living
Life Positive was launched in April 1996 by Magus Media Pvt...
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