Competitive Analysis of Frooti

Topics: Marketing, Organizational structure, Juice Pages: 47 (11573 words) Published: November 23, 2011
CONTENTS 1 INTRODUCTION * Company profile 7-11 * Industry profile 12-16 * Organizational structure 17-20 * Management style 21-22 * Product mix & product line 23-33 * Marketing activities & Promotional activities 34-35 * Marketing strategies 35 * Market Size, Growth, & Demand 36-38 * Competitors of FROOTI 39-44 2 RESEARCH OBJECTIVES 45 3 RESEARCH METHODOLOGIES 46-56 * Sample Design

* Field work plan
* Questionnaire copy 57-60 4 ANALYSIS
* cross tabulation 61-62 * analysis 63-77 * SWOT analysis 78-80 5 FINDING AND CONCLUSION 81-82 6 LIMITATIONS 83 7 BIBLOGRAPHY 84

Welcome to Swastik Group|
A House Of Diversified ExcellenceThe SWASTIK GROUP established in the year 1961 is one of the leading trading houses in eastern India. With diversified activities it is also engaged in the providing engineering, management and financial consultancy services in the field of infrastructure development from the concept to commissioning. As a trading company engaged in catering the requirement of Mining, Construction Power Plants, Forging, Casting and Export Etc. SWASTIK GROUP has played a significant role in the development of Indian Industry and Infrastructure Projects. We at SWASTIK aim to provide most effective and prompt after sales services for the equipments sold by us through trained personnel and after sales services for the equipment sold by us through manufacturing plant-trained personnel and experts.CHAIRMEN'S MESSAGEWe at SWASTIK GROUP are committed to give our customers the best possible products & services at most competitive prices as per agreed standards and within the stipulated time frame, to their entire satisfaction.

We shall strive relentlessly towards a Zero-defect culture through the commitment of each and every member of our Company.

And of course, we shall not stop there, but keep on going………….Hanuman Sarawgi ChairmanVISION
To be known and identified as an ethical, trust worthy and dependable company relied upon by clients, offering real and lasting solutions at an affordable cost.OBJECTIVETo be partners in progress by assisting our clients in optimizing their potential toachieve corporate goals by offering...
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