Competitive Analysis
Project Report
On
Competitive analysis of Gini & Jony
Submitted by, Anchal Sahu Deepa Arthi S
International brands for kids wear: We have taken five international brands for the competitive analysis. The brands are * Chicco * Tommy Hilfiger * United Color of Benetton * Reebok Juniors * Mother Care
SWOT Analysis:
S -Strength W -Weakness
O -Opportunities
T –Threats
Chicco Brand:
Chicco is an Italian baby care brand established in 1958. Chicco specialize in making clothing and equipment for babies and toddlers. Chicco is a multinational company.
Strength:
* Customers can get everything under one roof .i.e., Apparels, Nursing, Toys, Shoes, Jombynol(Both outdoor and indoor), Car seat(Outdoor). * Benefits & usage of the products are written nearby the product which makes the customer aware & how to use the product. * Customers are totally satisfied. * Apparels and pram sells more Weakness: * Only high class and upper high class people are coming. * Store size is small in India i.e 1100 sq.ft.
Opportunities:
* Nowadays more people are aware of this brand. So there is chance of increase in sales. * Now they are into ayurvedic products also for kids. Consumer actually need for babies without chemicals so there is a chance of increase in sales.
Threats:
* Design of the entire layout is not changed more often so it gives the same look which doesn’t attract customers. * As the store is located in mall many competitors are there
Tommy Hilfiger:
Tommy Hilfiger is an American fashion designer and founder of the premium lifestyle brand Tommy Hilfiger Corporation. Tommy Hilfiger is an American company which is incorporated in Hong Kong.
Strength:
* They exchange the product within one year. * Welcoming gifts are provided for the children’s
On
Competitive analysis of Gini & Jony
Submitted by, Anchal Sahu Deepa Arthi S
International brands for kids wear: We have taken five international brands for the competitive analysis. The brands are * Chicco * Tommy Hilfiger * United Color of Benetton * Reebok Juniors * Mother Care
SWOT Analysis:
S -Strength W -Weakness
O -Opportunities
T –Threats
Chicco Brand:
Chicco is an Italian baby care brand established in 1958. Chicco specialize in making clothing and equipment for babies and toddlers. Chicco is a multinational company.
Strength:
* Customers can get everything under one roof .i.e., Apparels, Nursing, Toys, Shoes, Jombynol(Both outdoor and indoor), Car seat(Outdoor). * Benefits & usage of the products are written nearby the product which makes the customer aware & how to use the product. * Customers are totally satisfied. * Apparels and pram sells more Weakness: * Only high class and upper high class people are coming. * Store size is small in India i.e 1100 sq.ft.
Opportunities:
* Nowadays more people are aware of this brand. So there is chance of increase in sales. * Now they are into ayurvedic products also for kids. Consumer actually need for babies without chemicals so there is a chance of increase in sales.
Threats:
* Design of the entire layout is not changed more often so it gives the same look which doesn’t attract customers. * As the store is located in mall many competitors are there
Tommy Hilfiger:
Tommy Hilfiger is an American fashion designer and founder of the premium lifestyle brand Tommy Hilfiger Corporation. Tommy Hilfiger is an American company which is incorporated in Hong Kong.
Strength:
* They exchange the product within one year. * Welcoming gifts are provided for the children’s