Competitive Advantage Paper

Topics: Coffee, Strategic management, Management Pages: 3 (977 words) Published: July 24, 2012
“Starbucks began in 1971 in the Seattle’s pike place market as a retailer that roasted whole and ground coffee beans” (Starbucks, 2011). They later became the best known coffee shop in the world. According to "Starbucks" (2011), the organization has a total of 17,003 locations in 55 different countries. “Starbucks mission is to inspire and nurture the human spirit-one person, one cup, and one neighborhood at a time” (Starbucks, 2011). Team C will first decide what Starbucks competitive advantages are, and what strategies could be used to improve innovation and sustainability in a global market. Next team C will explain why starbucks chose these strategies and how the choices will affect sustainability and long-term organizational performance. Finally team C will discuss how the global market will affect the business strategy of Starbuck’s. The competitive advantages that Starbucks holds over Dave and Busters is the level of service provided to customers seeking a quiet meeting place, a place for students or individuals to study and access WIFI without the extra activities. Although Team C has chosen the same strategic planning process for both Starbucks and Dave and Busters, both companies are opposite based upon the type of business however they share common goals. The common goal that both businesses share is to provide quality service to customers. Team C has come to the conclusion that the Strength, Weakness, Opportunity, and Threat (SWOT) strategic strategy has worked for both businesses. Team C has chosen to use the SWOT analysis for the business plan. Dave and Busters and Starbucks utilizes the SWOT analysis that helps identify strategies by building on strengths, resolving the possibility of weakness, exportation of opportunities and avoidance of possible threats when implementing improvements or change. Strength and weakness are important factors with the internal review of an organization or business. The strength at...
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