July 11, 2011
Dr. Elliot M. Ser
Competitive Advantage and Pro Sports
From the players, to the coaches, to their fans, professional sports teams place a huge focus upon competitive advantage. The Boston Celtics made its National Basketball Association (NBA) debut on November 2, 1946. Since its debut, Boston has had 17 head coaches and won 17 NBA Championships (Boston Celtics, 2011). As one of the most popular basketball teams today, the Boston Celtics have built and maintained a sustainable competitive advantage. Components of Sustainable Competitive Advantage
The Boston Celtics have remained competitive in the sports industry through various methods including individual players, coaches, playing style and tactics, and fan base. Throughout the years, the Celtics have had high-profile players to help ensure competitiveness. There have been 32 players and coaches enshrined into the Naismith Memorial Hall of Fame, including players such as Bill Russell, Larry Bird, and Kevin McHale, and Coach Red Auerbach. After 65 years in the NBA, the Celtics have won more championships than any other team. Boston also has a loyal fan base (Boston Celtics, 2011). Criteria of Sustainable Competitive Advantage
Core competencies are components that comprise a sustainable competitive advantage for a firm. “…capabilities that are valuable, rare, costly to imitate, and nonsubstitutable are core competencies” (Hitt, Ireland, & Hoskisson, 2009, p. 81). The Boston Celtics possess valuable, rare, costly to imitate, and non-substitutable core competencies. The Celtics maintain a valuable fan base. The fans support their team, even during seasons when the team does not win the championship. The Celtics possess rare coaching qualities. The capabilities of the current coach, Doc Rivers, are similar to those of former coach Red Auerbach. Auerbach led the Celtics to eight straight championships and nine titles in 10 years before he...