MARANELLO - Manufacturers of super sports cars have just announced a host of new models, but many of them may not reach the showrooms, as the global financial crisis hits a customer segment previously immune to economic downturns. (Haupt, 2009: 1) This statement proves that consumers prefer cheaper products than fancy cars as it is too expensive. Furthermore on flexibility; Flexibility means the company’s “ability to respond to changes” (Stevenson, 2007: 38). These can be seasonal changes; winter, summer or maybe economical changes. Nevertheless they also contribute to the company’s competitiveness thus leads sometimes to price wars. Take for example;
Adverse weather conditions could reduce the demand for our products.
The sales of our products are influenced to some extent by weather conditions in the markets in which we operate Unusually cold or rainy weather during the summer months may have a temporary effect on the demand for our
Products and contribute to lower sales, which could have an adverse effect on our results of operations for...