Competative Analysis: Puma, Reebok, Adidas and Nike.

Topics: Athletic shoe, Adidas, Reebok Pages: 4 (1205 words) Published: March 21, 2012
Competitive Analysis
Parameters| | | | |
Price| Medium to high300 – 700 DKK| Medium to high400 – 1000 DKK| Medium to high300 – 3500 DKK| Medium to high200 – 500 DKK| Promotion| * Online shop * New products * Events * Charity * Celebrities * Environmental – friendly products| * Online shop * Events * Donations * Environmental – friendly products * Celebrities| * Online shop * Events * APP’s on iPhone * Environmental – friendly products * Celebrities| * Online shop * Events * Donations * APP’s on iPhone * Discounts| Brand image| Worldwide known brandThe company is best known for its soccer shoes.| Worldwide known brandA leading supplier of athletic shoes, apparel, and sports equipment.| Worldwide known brandNike is a major supplier of exercise equipment and luxury apparel.| Worldwide known brandReebok is dedicated to providing each and every athlete - from professional athletes to kids on the playground.| Design| * Sportswear (mainly football and golf) * Casual footwear| * Sportswear * Casual footwear| * Sportswear| * Sportswear| Product| * Footwear * Apparel * Accessories | * Footwear * Apparel * Equipment * Accessories| * Footwear * Apparel * Gear * Uniforms| * Footwear * Apparel * Equipment| Mission/ Vision| To be:Fair,Honest,Positive,Creative. | We are:Committed,Innovation and design leaders,Consumer focused,Global organization,Dedicated.| Innovation it is in Our DNA.Innovation for a better world.| Reethink,Reesport,Reejoy.Always challenge and lead through creativity.|

Analyzing the prices of Puma and comparing with its competitor prices was discovered, that all of them are more or less on the same price levels – medium to high. Although, Nike and Adidas products are mostly expensive, while Puma is providing products for affordable prices. Today’s Puma is not only sport clothing and equipment, but also accessories....
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