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Competative Analysis: Puma, Reebok, Adidas and Nike.

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Competative Analysis: Puma, Reebok, Adidas and Nike.
Competitive Analysis Parameters | | | | | Price | Medium to high300 – 700 DKK | Medium to high400 – 1000 DKK | Medium to high300 – 3500 DKK | Medium to high200 – 500 DKK | Promotion | * Online shop * New products * Events * Charity * Celebrities * Environmental – friendly products | * Online shop * Events * Donations * Environmental – friendly products * Celebrities | * Online shop * Events * APP’s on iPhone * Environmental – friendly products * Celebrities | * Online shop * Events * Donations * APP’s on iPhone * Discounts | Brand image | Worldwide known brandThe company is best known for its soccer shoes. | Worldwide known brandA leading supplier of athletic shoes, apparel, and sports equipment. | Worldwide known brandNike is a major supplier of exercise equipment and luxury apparel. | Worldwide known brandReebok is dedicated to providing each and every athlete - from professional athletes to kids on the playground. | Design | * Sportswear (mainly football and golf) * Casual footwear | * Sportswear * Casual footwear | * Sportswear | * Sportswear | Product | * Footwear * Apparel * Accessories | * Footwear * Apparel * Equipment * Accessories | * Footwear * Apparel * Gear * Uniforms | * Footwear * Apparel * Equipment | Mission/ Vision | To be:Fair,Honest,Positive,Creative. | We are:Committed,Innovation and design leaders,Consumer focused,Global organization,Dedicated. | Innovation it is in Our DNA.Innovation for a better world. | Reethink,Reesport,Reejoy.Always challenge and lead through creativity. |

Price
Analyzing the prices of Puma and comparing with its competitor prices was discovered, that all of them are more or less on the same price levels – medium to high. Although, Nike and Adidas products are mostly expensive, while Puma is providing products for affordable prices.
Today’s Puma is not only sport clothing and equipment, but also
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