Comperative Analysis
Product Selected: Sweets
Brand Selected:
1.Haldiram - National Brand
2.Thaggu Ke Laddu - Local Brand (Limited to Kanpur)
Company Overview:
HALDIRAM
The company was started in 1941 in Bikaner, Rajasthan by Shri Gangabisanji Agrawal alias Haldiram Agrawal . The brand name 'Haldiram Bhujiawala' was introduced during pre-partition era -1941.
The group comprises three companies:
(i)HMCL - Delhi based opened in 1983 for Northern region.
(ii)Haldiram Foods International Ltd - Nagpur based setup in 1970 for Western & Southern region.
(iii)Haldiram Bhujiawala Ltd Kolkata based opened in 1958 for Eastern region.
These three are separate entities and operations are carried out independently of each other. The only thing common is the Haldiram brand name, though each company maintains different logo styles.
The company also exports packed Sweets & namkeens to USA , Pakistan, Canada, Australia, Srilanka, Singapore, Malaysia, South Africa, Indonesia, Qatar, Hong Kong, Japan, Kenya, North Korea, Nigeria, Mauritius, United Kingdom, Zambia and Bahrain.
Annual Turnover: 10 Billion
THAGGU KE LADDU
The company was started in 1960 in Kanpur, Uttar Pradesh by Shri Ram Avtaar Pandey. This shop is famous for its special local sweets (Ladoo) and for its unique style of campaigning. Mysterious campaigning slogans based on the national issues attract people to visit the shop.
Initially the slogan was " Neta bazaar Ka Ladoo - Dekhne mein kuch aur khane mein kuch" and now it is " Aisa koi saga nahi jisko hamne thaga nahi".The shop is quite famous and the extent of it can understood by famous lyricist Gulzar using this slogan in the film "Bunty aur Bubli" in its title song. Thaggu ke laddu is basically a partnership firm with four company owned shops. To maintain similar quality standards across all four shops the basic material (generic product) is prepared in one central workshop and distributed to all the outlets and at the outlets standard operating
Brand Selected:
1.Haldiram - National Brand
2.Thaggu Ke Laddu - Local Brand (Limited to Kanpur)
Company Overview:
HALDIRAM
The company was started in 1941 in Bikaner, Rajasthan by Shri Gangabisanji Agrawal alias Haldiram Agrawal . The brand name 'Haldiram Bhujiawala' was introduced during pre-partition era -1941.
The group comprises three companies:
(i)HMCL - Delhi based opened in 1983 for Northern region.
(ii)Haldiram Foods International Ltd - Nagpur based setup in 1970 for Western & Southern region.
(iii)Haldiram Bhujiawala Ltd Kolkata based opened in 1958 for Eastern region.
These three are separate entities and operations are carried out independently of each other. The only thing common is the Haldiram brand name, though each company maintains different logo styles.
The company also exports packed Sweets & namkeens to USA , Pakistan, Canada, Australia, Srilanka, Singapore, Malaysia, South Africa, Indonesia, Qatar, Hong Kong, Japan, Kenya, North Korea, Nigeria, Mauritius, United Kingdom, Zambia and Bahrain.
Annual Turnover: 10 Billion
THAGGU KE LADDU
The company was started in 1960 in Kanpur, Uttar Pradesh by Shri Ram Avtaar Pandey. This shop is famous for its special local sweets (Ladoo) and for its unique style of campaigning. Mysterious campaigning slogans based on the national issues attract people to visit the shop.
Initially the slogan was " Neta bazaar Ka Ladoo - Dekhne mein kuch aur khane mein kuch" and now it is " Aisa koi saga nahi jisko hamne thaga nahi".The shop is quite famous and the extent of it can understood by famous lyricist Gulzar using this slogan in the film "Bunty aur Bubli" in its title song. Thaggu ke laddu is basically a partnership firm with four company owned shops. To maintain similar quality standards across all four shops the basic material (generic product) is prepared in one central workshop and distributed to all the outlets and at the outlets standard operating