Compative Study on Nokia and Samsung

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PROJECT REPORT
ON
COMPARATIVE
STUDY BETWEEN NOKIA
AND SAMSUNG
FOR
YOUTH GENERATION

Submitted By
Sathya priya .V

TABLE OF CONTENT

CHAPTER| CONTENTS | PAGE.NO|
1| INTRODUCTION 1.1. Overview of Industry as a whole 1.2. Nokia- Profile of the Organization 1.3 Samsung –Profile of the Organization | | 2 | 2.1. Review of literature2.2 .Significance2.3. Managerial usefulness of the study2.4. Comparative features of the study2.5. Objectives2.6. Scope of the Study2.7. Limitation of the study| | 3. 4. 5.| REARCH METHODOLOGYDATA ANALYSIS FINDINGSANNEXUREAPPENDIX BIBLIOGRAPHY| | LIST OF TABLES

S.NO| PARTICULARS| PAGE NO|
4.1| Table showing Brands which are used by the respondents| | 4.2| Table showing percentage of people who would like to buy a good brand mobile.| | 4.3| Table showing brands which have the best battery backup.| | 4.4| Table showing depicts the features that best suits brand.| | 4.5| Table showing criteria on which Nokia is rated| |

4.6| Table showing criteria on which Sony Ericson is rated.| | 4.7| Table showing criteria on which Micromax is rated.| | 4.8| Table showing criteria on which Black berry is rated.| | 4.9| Table showing criteria on which Samsung is rated.| | 4.10| Table showing Satisfaction level of service provided by Nokia service centre.| | 4.11| Table showing depicts the features that best suits brand.| | 4.12| Table showing the brands which have the better brand image.| | 4.13| Table showing brands which have largest service network.| | 4.14| Table showing satisfaction level of service provided by Samsung service center| |

LIST OF CHART

S.NO| PARTICULARS| PAGE NO|
4.1| Chart showing brands which are used by the respondents| | 4.2| Chart showing percentage of people who would like to buy a good brand mobile| | 4.3| Chart showing shows brands which have the best battery backup.| | 4.4| Chart showing the depicts the features that best suits brand.| | 4.10| Chart showing Satisfaction level of service provided by Nokia service centre.| | 4.11| Chart showing depicts the features that best suits brand.| | 4.12| Chart showing the brands which have the better brand image.| | 4.13| Chart showing the brands which have the better brand image.| | 4.14| Chart showing satisfaction level of service provided by Samsung service center.| |

CHAPTER-1-
INTRODUCTION

1.1OVERVIEW OF INDUSTRY AS A WHOLE
In today's world, most people communicate through the use cellular phones. It's hard to believe that fifteen years ago cell phones were a rarity. Below is a history chronicling the dawn of the cell phone to its current state. 1843-Faraday exposed his great advances of nineteenth-century science and technology and his discoveries have had an incalculable effect on technical development toward cellular phone development.

1865 - Dr. Mahlon Loomis of Virginia, a dentist, may have been the first person to communicate through wireless via the atmosphere. Between 1866 and 1873 he transmitted telegraphic messages at a distance of 18 miles between the tops of Coshocton and Beorse Deer Mountains, Virginia. 1973 - Dr Martin Cooper is considered the inventor of the first portable handset. Dr. Cooper, former general manager for the systems division at Motorola, and the first person to make a call on a portable cellular phone.

1973 - Dr. Cooper set up a base station in New York with the first working prototype of a cellular telephone, the Motorola Dynastic. Mr. Cooper and Motorola took the phone technology to New York to show the public.

1977 - Cell phones go public. Public cell phone...
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