Comparative study of
ufone & Moblink jazz advertisement
Any paid form of non-personal presentation or promotion of ideas, goods, or services by an identified sponsor. Introduction
Today to be a successful business, the firms need to make a distinctive position in the customer’s minds to obtain the monetary benefits of being different and better than their competitors. Some industries require more such image positioning than others due to their nature of business. The proposal that I am submitting is concerned with one such industry and specifically of two companies that have tried to retain customers through very aggressive marketing more specifically in our research’s case. Researcher has done a comparative study of Cellular network advertising strategy of Ufone in contrast of Mobilink Jazz. Comparative advertising inducts the specific mention or presentation of competing brand(s) and a comparison is made or implied. It has been used for quite a long time. It has of course its own advantages and disadvantages; for which it has been banned in some countries whereas appreciated in others like for example, in the United States it is allowed for the sake of free competition whereby in South Africa it is Illegal for direct defaming and insulting competitors which is not an uncommon thing in comparative advertising. We however look at the Pakistani perspective and market nature of the mentioned two telecommunication giants and what results in terms of customer purchase and usage has these advertisements on them. The competition between Ufone and Mobilink jazz is heating up. We can also refer it as a war between Ufone and jazz. Mobilink Jazz started this war when it mocked Ufone commercial and directly attacked Ufone.as expected Ufone has done a counter attack by mocking and making fun of jazz's package and commercial as well. Now there is clear wars going on between these two brands both are making fun of each other and mocking each other’s...
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