Comparitive Questinnaire on Nestle & Cadbury Chocolates

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OBJECTIVES OF THE STUDY

Comparative study of consumer behavior towards Nestle and Cadbury chocolates. Sub Objectives of the study are: * To know about the customer satisfaction level associated with the product and the customer preference level. * To increase customer satisfaction and recapture the market share by fulfilling the customer needs. * To study the factors affecting the consumption pattern.

QUESTIONNAIRE

1) Which brand of chocolate do you prefer?

CadburyNestle
2) Which sub-brand you have purchased?

CadburyNestle

Dairy MilkKit Kat

5StarMunch

PerkMilky Bar

CelebrationsBar-One

TemptationMilk Chocolate

3) Which chocolate do you purchase the most?
CadburyNestle

Dairy MilkKit Kat

5StarMunch

PerkMilky Bar

CelebrationsBar-One

Temptation Milk Chocolate

4) How much importance do you give to the following factors when you purchase a chocolate? (Tick in the desired column)

Factors| Very Important| Important| Average| Least Important| Not Important| Flavor/taste| | | | | |
Price| | | | | |
Quality| | | | | |
Packaging| | | | | |
Form| | | | | |
Brand Image| | | | | |
Color| | | | | |
Shape| | | | | |
Quantity| | | | | |

5) How much are you satisfied with the following factors in your most preferred chocolate? (Tick in the desired column)

Factors| Very much Satisfied| Satisfied| Average| Least Satisfied| Not Satisfied| Flavor/taste| | | | | |
Price| | | | | |
Quality| | | | | |
Packaging| | | | | |
Form| | | | | |
Brand| | | | | |
Image| | | | | |
Color| | | | | |
Shape| | | | | |
Quantity| | | | | |

6) Which form of a chocolate do you like?
HardNutties

CrunchyChew

7) What pack do you purchase the most?
Small BigFamily Pack

8) Which promotional offers attract you most?
Free giftsPrice OfferAny other

9) Which of these factors affect your purchase?
* Advertisement

* Suggestion from friends and relatives

* Attractive Display

* Doctors Advice

* Brand Ambassadors

* Ingredients

* Price

* Quality

10) Which medium of advertisement influence your purchase?

TelevisionNewspapersBrochures

HoardingDisplay

11) How frequently do you purchase chocolates?

Once in a fortnightDaily
WeeklyMonthly
Quarterly

12) What according to you is the reasonable price of chocolate?

Below55-1010-20

20-30 Above 30

13) If your preferred brand is not available for repetitive purchases then what will you do?

* Postpone your purchase

* Switch over to other brand

* Go to the other shop to search for your preferred brand

14) If another brand of the same product appears in the market, will you prefer to stop buying this brand and buy the new brand?

No, not at allI may consider

Can’t say

15) If you don’t like to change to the new brand, then what are the reasons for continuing to purchase the old brand?

PERSONAL DETAILS
Name:
Age:
Between 0-10Between10-20
Between 20-30Above 30

Gender:
Education:
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