Comparitive Analysis of Pizza Hut and Mcdonalds Regarding Customer Satisfaction

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SHRI RAMSWAROOP MEMORIAL GROUP OF PROFESSIONAL COLLEGES

LUCKNOW

RESEARCH REPORT

ON

“COMPARITIVE ANALYSIS OF PIZZA HUT AND MCDONALDS REGARDING CUSTOMER SATISFACTION” [pic] [pic]

SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT FOR THE AWARD OF DEGREE

OF

MASTER OF BUSINESS ADMINISTRATION

GAUTAM BUDDHA TECHNICAL UNIVERSITY, LUCKNOW

FOR THE SESSION

2011-13

Under the guidance of Submitted by

Dr. Amit Mehotra Rakesh Kumar Singh Yadav

MANAGEMENT DEPARTMENT 1112270128

4th Semester

Declaration

I, Rakesh kumar singh yadav, hereby declare that this research project entitled “COMPARITIVE ANALYSIS OF PIZZA HUT AND MCDONALDS REGARDING CUSTOMER SATISFACTION” special reference to Lucknow has been prepared by me under the supervision of Mr. Amit Mehrotra.

This research project report is my bona fide work and has not been submitted in any form to any University or Institute for the award of any degree or diploma prior to the under mentioned date. I bear the entire responsibility of submission of this Research project report.

Rakesh Kumar Singh Yadav MBA 4th Semester
Department of Business Administration Sri Ramswaroop Group Of Professional Colleges, Lucknow

ACKNOWEDGMENT

I take the opportunity to express my profound sense of gratitude and respect to all those who helped through out the duration of project. First and most I like to express my heartfelt thanks to my internal guide Dr.Amit Mehrotra for his encouragement and expert guide. His helped during the research project was very valuable. I would like to take this opportunity to convey my sincere thanks to the management of my institute SRMGPC which had allowed me to venture into this project.

I would also like to say thanks to consumers and retailers with whom this project could not be competed. They give their valuable time to fill my questionnaire. I would also like to say thanks to other faculty members who helped me during this research project. A special words of thanks to my colleagues who worked together with me for collecting the data from various source. I am thankful to my family specially my mother who’s support is always with me. And finally I want to thanks all those people who’s name is not mentioned here.

( Rakesh Kumar Singh Yadav)

PREFACE

As a student of management in business administration, it is very important to understand the practical way of doing work in an organization. The Research report provides student the opportunity to study the organization and try to correlate the theoretical and practical aspects of working in a real business environment. A distribution system is a key external resource for any company of the firm. Normally it takes a year to build, and it is not easily changed. The choice before an organization to have indirect or joint distribution depends upon the degree of control, flexibility , cost and financial requirement. For example , indirect distribution , there is less of control but is more economical. In this sort of distribution lesser funds are tied up and there is low fixed variable cost of managing the channel. On the other hand in personal selling , there is better control but is more expensive. Today most of the FMCG companies including used intensive distribution which consists of manufacturer placing the goods or services in as many outlets as possible. Generally...
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