International Journal of Communication 4 (2010), 696–718 1932–8036/20100696
Copyright © 2010 (Brett Hutchins and David Rowe). Licensed under the Creative Commons Attribution
Non-commercial No Derivatives (by-nc-nd). Available at http://ijoc.org.
Reconfiguring Media Sport for the Online World:
An Inquiry Into “Sports News and Digital Media”
BRETT HUTCHINS
Monash University
DAVID ROWE
University of Western Sydney
This article examines a pioneering intervention by government in the control and
ownership of media sport under prevailing networked digital media conditions. The 2009
Australian Senate Inquiry into “Sports News and the Emergence of Digital Media”
provided a political forum for debate among 44 participants, including the International
Olympic Committee (IOC) and the World Association of Newspapers. The participation of
these and other international organizations demonstrated that this national inquiry was
of global significance in regulatory and commercial debates over how the “media sport
content economy” might operate in the digital age. Our analysis focuses on the causes
of the disagreements that prompted the Inquiry, which demonstrated that emerging
media sport markets are characterized by complex interaction, tense competition, and
awkward overlaps between broadcast media and networked digital communications. This
situation has disturbed the established media sport order and destabilized pivotal
organizing categories, including the definition of “sports news.”
All sporting bodies from FIFA to the English Premier League, PGA [Professional Golfers
Association] and LPGA [Ladies Professional Golf Association] are going to be analysing
this [inquiry] very carefully. (Canning, 2009)
In 2009, Australia hosted the world’s first formal political inquiry into the operation of online digital media
sport and news reporting. The Parliament of Australia Senate Standing Committee on Environment,
Communications and the Arts Inquiry into “The... [continues]
Copyright © 2010 (Brett Hutchins and David Rowe). Licensed under the Creative Commons Attribution
Non-commercial No Derivatives (by-nc-nd). Available at http://ijoc.org.
Reconfiguring Media Sport for the Online World:
An Inquiry Into “Sports News and Digital Media”
BRETT HUTCHINS
Monash University
DAVID ROWE
University of Western Sydney
This article examines a pioneering intervention by government in the control and
ownership of media sport under prevailing networked digital media conditions. The 2009
Australian Senate Inquiry into “Sports News and the Emergence of Digital Media”
provided a political forum for debate among 44 participants, including the International
Olympic Committee (IOC) and the World Association of Newspapers. The participation of
these and other international organizations demonstrated that this national inquiry was
of global significance in regulatory and commercial debates over how the “media sport
content economy” might operate in the digital age. Our analysis focuses on the causes
of the disagreements that prompted the Inquiry, which demonstrated that emerging
media sport markets are characterized by complex interaction, tense competition, and
awkward overlaps between broadcast media and networked digital communications. This
situation has disturbed the established media sport order and destabilized pivotal
organizing categories, including the definition of “sports news.”
All sporting bodies from FIFA to the English Premier League, PGA [Professional Golfers
Association] and LPGA [Ladies Professional Golf Association] are going to be analysing
this [inquiry] very carefully. (Canning, 2009)
In 2009, Australia hosted the world’s first formal political inquiry into the operation of online digital media
sport and news reporting. The Parliament of Australia Senate Standing Committee on Environment,
Communications and the Arts Inquiry into “The... [continues]
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(2011, 05). Comparison of Recreational Behaviours of Individuals with Regard to Demoghraphic Variables. StudyMode.com. Retrieved 05, 2011, from http://www.studymode.com/essays/Comparison-Of-Recreational-Behaviours-Of-Individuals-699190.html
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