There are so many options to choose from when thinking about comparing two different shopping areas. Even though the ones that I have chosen are directly next to each other they are both very different is many ways. The Burlington Town Center (aka The Square Mall) and Church Street marketplace are the two I have chosen to compare and contrast. Each hold their own great qualities that make them what they are.
The Burlington Town Center is a great place to go and shop if you are part of Generation Y. Although they may hold some great stores that appeal to different generations they are mostly focused on the Y generation. It is also within walking distance of many different great things in Burlington which is one of the great appeals of it. The mall provides a great location for the younger generation to go and hang out with their friends, but you might see many people from the lower class there as well. Unfortunately this location has a tendency to show that as their reputation as well as a place to shop. When visiting the Burlington Town Center you will typically see the most interesting people there.
Their product tells it all, from the younger age clothing, CD/DVD & gaming stores, grab & go food facilities, to the customers that shop, walk and hang out in the mall. The Burlington Town Center has a great location in the center of downtown Burlington. They promote themselves by way of websites, word of mouth, flyers, and events. The stores are reasonably priced for the Burlington area but the Town Center does bring more traffic to the Burlington area and it isn’t necessarily easy to park there all the time. The Burlington Town Center does not necessarily market itself but the stores located inside of it market themselves to the public.
The Church Street Marketplace it located right outside the front doors of the mall and it is like walking into another world. Walking into a shopping area that offers higher end shops, dining, and events. If you...
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