FROM: Jami Fryer, college student
DATE: February 14, 2008
SUBJECT: Comparison/Contrast Analysis
“Redefining Fitness for Health and Fitness Professionals” and “College Eating and Fitness 101: A Guide for College Students” are two articles that discuss fitness and nutrition. Their topic matter may be the same, but the way they approach their discussion and the information they include are quite different. “Redefining Fitness for Health and Fitness Professionals” is a scholarly article that uses an eloquent tone, researched statistics, and a complicated format. “College Eating and Fitness 101: A Guide for College Students” is a popular article that uses a creative, easy-to-read format to express main points of fitness and nutrition. The two articles target different audiences by using different styles, tones, and layouts. The articles prove that the same topic matter can be discussed in far more ways than one.
Target audience of each article
The chosen audience in the scholarly article, “Redefining Fitness for Health and Fitness Professionals,” is professional. The article covers in-depth research that can only be fully understood with prior knowledge of the scientific side of fitness and nutrition. The scholarly article targets an audience that is seeking specific, comprehensive research. On the other hand, the chosen audience in the popular article, “College Eating and Fitness 101: A Guide for College Students,” is directed toward a scholarly audience’s polar opposite. The target audience of the popular article is college students. The title even includes its audience. They target any and all college students concerned with fitness and nutrition. Unlike the scholarly article, prior knowledge is not necessary to grasp the articles concepts. Intuitive thinking, required to comprehend “Redefining Fitness for Health and Fitness Professionals,” is not necessary. The targeted audience of the...