Comparison Between Milo Horlicks and Bornevita

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MILO
BRANDING:
Milo brand is the world’s leading chocolate malt beverage that can be prepared with hot or cold milk or water. Given its popularity it is a “must have” product for food service operators particularly in Asia, Africa and Oceania. Loved and trusted by parents and kids alike, Milo products offer essential vitamins and minerals: * calcium for strong teeth and bones

* iron to carry oxygen to the body’s cells
* vitamin A for healthy eye sight
* vitamins B1 and B2 to help release energy from foods
* Vitamin C to keep skin and gums in good shape.
REF:(www.nestle.com/brands/allbrands/milo_foodservice).

Origin:
Milo was originally developed by Thomas Mayne in Sydney, Australia in 1934. It is marketed and sold in many countries around the world.

Product availability: It is marketed and sold in many countries around the world (worldwide) (Ref :WIKI)

Malted barley is one of the key ingredients that give MILO the unique great taste and crunch you love. It is naturally rich in carbohydrates (including starches and maltose), the preferred energy source for the brain, nervous system and working muscles. Including calcium, MILO contains 6 essential vitamins and minerals. Together with milk it is a nutrient rich drink for active kids. A glass of MILO and milk is:

- High in protein
- Low GI
- Nutrient rich – particularly calcium where it provides nearly 50% of Recommended Daily Intake (RDI). REF: (http://www.milo.com.au/products/milo/) check this website below “DID YOU KNOW”

PACKING:
Package available,
aging by replacing the old one with adding the interesting picture. Before this, Milo packaging only have their brand name, but nowadays Milo have been through the transformation by using faces of national athletes to attract more customers. Besides, Milo also has adding more colorful color beside of their green color which is their main color. This improvement can attract children to drink Milo. By doing this transformation Milo will be more up to date and can build loyal customer and as well as to be more different than their competitor such as Oligo Cocowhich are using the same green color for their packaging. Milo product enhancement

Milo has realized and able to fulfill customer needs, so that they produce 3 in 1Milo from the normal powder Milo. This is for the customers that do not have enough time or in rush because they only need a short time to make it. This is because 3 in 1Milo already has added creamer and sugar for consumer convenience. Even kids also can do it by themselves because it already complete and they do not have to add anything. Add more ingredients

To differentiate Milo from other product they have produce a healthy Milo by adding cereal in Milo Fuze. This Milo is very suitable for consumer that concern about healthy and on diet because cereal can avoid people from feeling hungry and contain fiber that good for digestion. Milo also contains a lot of nutrition which does notcontained in the other competitor’s product such as Oligo Coco. Oligo Coco is just a normal chocolate malt drink and they do not have nutrition such as Milo. (http://www.scribd.com/doc/26214574/15/Information-in-Milo-Packaging)

HORLICKS
BRANDING:
Horlicks is the name of a company and of a malted milk hot drink. It is manufactured by GlaxoSmithKline and it is available in the United Kingdom, South Africa, New Zealand, Bangladesh, India, Pakistan and Jamaica, and under licence in the Philippines and Malaysia. Horlicks has been the most leading brand leading and the most famous healthy food drink brand across the world and as well as in Bangladesh. ORIGIN: Product Origin: product of England (check this not sure). PACKING:

This gave GSK the thought of unifying the logo, packaging and designing across all the product categories of Horlicks. The new look and design have evolved from consumer research across the segments along with attributes of the brand. The elements in the...
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