Aljoscha “Josh” Piech
Professor Sheila Rhea McNulty
21 March 2012
Essay #3 Comparison/ Contrast
“The lowest, lightest weight basketball shoe ever” and “Remember the number 9.8oz, the lightest ever”, both are commercial slogans for basketball shoes. The first one was from the Nike Kobe V and the second slogan from the Adidas Rose Crazy Light. Inspired by top NBA-Superstars, the Nike shoe from Kobe Bryant from the Los Angeles Lakers and the Adidas shoe from Derrick Rose from the Chicago Bulls. I have had both shoes in the past and there are some points where they are similar and other points where they are different. The Nike and the Adidas shoe are matching in price and some points of appearance, and they are contrasted greatly in quality and performance. A basketball shoe should be very light, a professional player in the NBA change direction up to 30 times in one posession, which he cannot do with a heavy shoe. Thats a point which was very important for the creators and the players of these two shoes, to come up with a shoe which is light and fast in appearance, which was also the main topic in their commercials. The Nike shoe weighs 10.6 ounces and the Adidas shoe 9.8 ounces, which makes the Adidas shoe a little bit lighter. A point in appearance where they are different is the height of the shoe, the Nike Kobe V is a low-top shoe which is not covering your ankle but gives you a little bit more rotation in moving, however the risk to sprain your ankle is also higher. The Adidas Rose Crazy Light is a high-top shoe which covers your ankle and also protects it so also more, otherewise you are sometimes a little bit limited in motion. The quality is a big difference between those shoes. The Nike Kobe V used a new technology to make the shoe lighter called Flywire, which consists of strategically placed filaments that function like cables on a suspension bridge and offer support...
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