Compare and Contrast the Strategic Issues Faced by Two Competitors in the Same Industry.

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Faculty of Economic & Business

‫كلية االقتصاد واإلدارة‬

Syllabus

Strategic Management (BUS 420)
Muhammad Zafar Yaqub, Ph.D., MBA, MA (Eco.), MA (Pol. Sc.) Room No. 479, 4th Floor Department of Business Administration Voice Direct: +966 2 70470 Mobil: +966 565 466737 Email: zafar.yaqub@yahoo.com Skype ID : mzyaqub

COURSE DESCRIPTION With the advent of the (global) marketplace becoming more and more dynamic and tough due to an ever-intensifying competition, a key determinant/antecedent of the firms’ survival (let alone their success and/or superior performance) has become their ability to ensure a continuous adaptation with the changes taking place in their environment. In such a scenario, the managers/organizations, in order to be successful, need to exhibit a profound understanding of the dynamics of their industries, the changes/trends in other aspects of their firms’ external environment and the firms’ internal strengths and weaknesses. They must be able to think creatively (with a strategic-orientation) in crafting effective strategies to exploit their firms’ strengths while taking on the opportunities available to overcome their firms’ weaknesses in order not to be adversely affected by the threats being posed by the external environment. This course aims at exposing the students to the topics relevant to managing (in fact leading) the businesses strategically in turbulent environments. The primary objective of this course is to familiarize them with the nature and dynamics of the strategy formulation and implementation processes as they occur in the contemporary organizations. The course centers on elaborating upon the avenues for superior business performance through identifying the possible means to create and leverage sustainable competitive advantage. The students are induced to think critically in identifying strategic issues and design appropriate courses of action in order to take on the opportunities available in the (real and/or contrived) business settings. Course Objectives    Develop critical thinking/reasoning skills Develop an experiential understanding of the strategic management process Practice strategic thinking and decision making processes in the executive leadership and management role Enable students to: o Conduct a situational analysis including both internal and external influences o Analyze various business strategies and create a strategic business plan o Explore the interrelatedness of key functional areas within organizations o Help others to promote a long-term, positive, friendly, and supportive class atmosphere by discussing issues, exploring alternatives and reaching consensus in a team environment. 1

TOPICS Course Topic Introduction to strategic management Environmental Scanning and Industry Analysis Internal Scanning: Organizational Analysis Mid Term Exam Strategy Formulation: Situation Analysis and Business Strategy Strategy Formulation: Corporate Strategy Strategy Formulation: Functional Strategy and Strategic Choice Implementation of the Strategy Evaluation and Control over the Total Strategic Management Effort Final Exam Assignment*

Chapter 1 Chapter 4 Chapter 5 20 Points Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 11 40 Points

Note: There will be some case studies given during the course and it will be determined later.

COURSE MEETINGS
CRN Course Section BUS420 BUS20249 420 20248 AA NA Title STRATEGIC MANAGEMENT STRATEGIC MANAGEMENT SAT SUN MON TUE WED THU FRI Y Y Y Y Y Start End Building Room Time Time 08:00 08:50 16:00 17:20 081 081 302A 202A

SUGGESTED READINGS: Prescribed Text Book Wheelen, T.I. and Hunger, D (2012). Strategic Management and Business Policy (13th Edition). NJ: Pearson. Supplementary Readings Books Thompson, A.A., Strickland, A.J. and Gamble, J.E. (2010). Crafting and Executing Strategy: Concepts and Cases (17th Edition). Boston: McGraw-Hill Irwin David, F.R. (2011). Strategic Management: Concepts and Cases (13th Edition)....
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