Compare and Contrast Mcdonal's and Sonic Restaurants

Topics: McDonald's, Hamburger, Drive-through Pages: 3 (1061 words) Published: February 13, 2013
Compare and Contrast McDonalds and Sonic Restaurants
By: Stephanie Sumler

When comparing Sonic (America’s Drive Inn), and McDonald’s patrons would “be” surprised to know that these two restaurants are the same in many ways, but their different at the same time. Although McDonald’s and Sonic sell similar food items they both have many differences in store design, menus, and customer service. Sonic Restaurants gives customers a feeling like attending a drive inn movie or a skating rink; whereas in McDonald’s Restaurants there is a golden arch shaped like the letter “m” on the name board outside the restaurant, and in the inside there is a clown picture of Ronald McDonald on the wall. Inside McDonald’s Restaurant are tables and chairs where the customer can sit down and eat inside. Some McDonald’s offers a play land for children. Patrons also can give their child’s birthday party there. Both restaurants are popular in the fast food industry. They both cater to the same type of customers and offer somewhat similar food items. For instance, Sonic has the Brown Bag Meal deal for $8.99, and McDonald’s has the two Big Mac Sandwiches combo for $10. McDonald’s is popular for its WI-FI connection in their stores. McDonald’s showcase their restaurants as clean, comfortable, and welcoming. It seems to me they are trying to stay in tune with the customer lifestyle. As for Sonic Restaurants they went from a root beer stand to a popular franchise overnight. Statistics show that Sonic has become the largest drive inn chain in the United States. Nevertheless Sonic Restaurants are becoming more popular within the fast food industry with providing the same service with a smile, along with possessing bigger burgers than McDonald’s. Sonic Restaurant’s employees greet you on roller skates at the drive in booth where customers place their order to bring the food...
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