How often do we see fast food portrayed in a negative manner in the media? Consequently America is one of the fattest nations in the world, we are constantly looking to improve our diets by eating healthier food even though 25 percent of Americans consume fast food every day. Fast food isn’t always unhealthy, but most of the time it is. In fact people are ordering foods with more fat, calories, sugar, sodium, and less nutrition and vitamins than what is necessary. In this situation, fast food restaurants want to maintain a positive image. Even though they are both fast food joints, In N Out Burger differs from McDonald’s in their business practices, the quality of product served, and their advertising.
In N Out Burger’s business practices are vastly different than McDonald’s. In N Out Burger has remained a family owned operation, and has resisted the temptaion of franchising and going public because of the prospect of quality and customer service consistency being altered because of the standards they have set when hiring new associates. On the other hand, any McDonald’s restaurant is operated as a franchise, an affiliate, or the corporation itself. The McDonald’s Corporation earns revenue as an investor in properties, a franchiser of restaurants, and an operator of restaurants. McDonald’s collects money on franchise and marketing fees, and may even collect on rent, which may be calculated on the basis of sales. McDonald’s is the world’s largest chain of hamburger fast food restaurants, and they serve around 68 million customers each day. The average hourly pay for a basic McDonald’s employee in the United States is $7.66, and around $9.50 for a management position. The starting pay for an In N Out Burger associate is considerably higher, and they start off at $10 per hour. Managers are known to make six figures annualy, and if they meet their yearly goals the company will take them on a first-class trip to either Europe or the Caribbean. On the other hand,...
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