Comparative Study of Maruti Suzuki & Hyundai Motors to Evaluate Consumer’s Satisfaction in Small Car Segment.

Topics: Suzuki, Maruti Suzuki, Suzuki Alto Pages: 11 (2426 words) Published: July 19, 2011
Objectives of research

(a)To know how many customers are actually satisfied after they have purchased the Vehicle

(b)To know what does customer demands apart from what is provided by the manufacturer.

(c)To know whether customers find their vehicle economical in fuel consumption, spare parts , maintenance costs,etc.

Research Methodology

(a)Collection of data through questionnaires.

(b)Sample taken 30 questionnaires.(15 from Maruti owners & 15 from Hyundai owners.)

(c)Interpretation of data as per the information provided by the respondents.

(d)Giving findings along with suggestions.

Limitations of this method :-

(a)Data is qualitative in nature. Hence, results will be near to accurate

(b)It may be possible that respondents may have misrepresented while responding.

Introduction to Maruti Suzuki.

Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation, Japan. MSIL has been the leader of the Indian car market for over two and a half decades. The company has two manufacturing facilities located at Gurgaon and Manesar, south of New Delhi, India. Both the facilities have a combined capability to produce over a 1.2 million (1,200,000) passenger car units annually.

The company plans to expand its manufacturing capacity to 1.75 million by 2013. For this the company will be investing around Rs. 60 Billion (Rs 6,000 Crores) over the period till 2013.

The company offers a wide range of cars across different segments. It offers 14 brands and over 150 variants - Maruti 800, people movers, Omni and Eeco, international brands Alto, Alto-K10, A-star, WagonR, Swift, Ritz and Estilo, off-roader Gypsy, SUV Grand Vitara, sedans SX4 and Swift DZire In an environment friendly initiative, in August 2010 Maruti Suzuki introduced factory fitted CNG option on 5 models across vehicle segments. These include Eeco, Alto, Estilo, Wagon R and Sx4.

In fiscal 2009-10 Maruti Suzuki became the only Indian company to manufacture and sell One Million cars in a year.

Maruti Suzuki has employee strength over 7,600 (as at end March 2010).

Mission and Vision:-
(a)Customer obsession.
(b)Fast, flexible first mover.
(c)Innovation & creativity.
(d)Networking & partnership.
(e)Openness & learning.

Small car segment comprises of:-

Maruti 800, Alto, Alto K10, Estilo, Wagon R , A-Star, Ritz, Swift.

Introduction to Hyundai motors.

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC), South Korea and is the largest passenger car exporter and the second largest car manufacturer in India. HMIL presently markets 6 models of passenger cars across segments. The A2 segment includes the Santro, i10 and the i20, the A3 segment includes the Accent and the Verna, the A5 segment includes the Sonata Transform.

HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most advanced production, quality and testing capabilities in the country. To cater to rising demand, HMIL commissioned its second plant in February 2008, which produces an additional 300,000 units per annum, raising HMIL’s total production capacity to 600,000 units per annum.

In continuation with its commitment to providing Indian customers with cutting-edge global technology, HMIL has set up a modern multi-million dollar research and development facility in the cyber city of Hyderabad. It aims to become a centre of excellence for automobile engineering and ensure quick turnaround time to changing consumer needs.

As HMC’s global export hub for compact cars, HMIL is the first automotive company in India to achieve the export of 10 lakh cars in just over a decade. HMIL currently exports cars to more than 110 countries across EU, Africa, Middle East, Latin America, Asia and Australia. It has been the number one exporter of passenger car of the country for the sixth year in a row.

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