7, March 2011
Ford or Chevy, Life’s Big Question
Growing up in the Midwest there is usually one question that people will ask about and individual’s family, “Are you a Ford or a Chevy family, and which one do you like better?” This is especially true in my family, because cars are our passion. I spent most of my teenage life in the passenger seat or under the hood of either my Uncle Denis’ 1969 Ford Mustang or my Uncle Laddy’s 1970 Chevy Camaro. The feud continues on through my cousin who is a Ford Engineer and obviously obsessed with Mustangs, and I who am an Automotive Technician who loves Camaros. There is not one family gathering that my cousin and I go to where we won’t get into a fight over which is better; The Mustang or, Camaro? I believe the overall comparison of both cars would be the best way to find out which truly is the better car. Throughout this essay I will compare each companies concept, advertising, base model engine size, transmissions, price, interior, extra options, and awards throughout the first generation of each model. Ford introduced the Mustang to the public at the New York World's Fair in April 1964 and over television. The timing of the Mustangs launch matched perfectly with the first wave of the baby boomers, which were leaving high school and heading off to work. Unbelievably, no other manufacturer up until that time had any car at all similar or affordable yet. The Mustang was considered youthful and classy. Despite the constant hold ups to produce the car, proposals kept falling on mostly deaf ears. Ford was hurting financially, and upper management wasn't willing to take such a major risk. Ford finally green lighted the Mustang in mid-1962, which gave the design team eighteen months to design and develop the car. Not only did the designers finish the project in under eighteen months, but they came in under budget as well, thanks to the decision to use as many existing mechanical...