Comparative Brand Equity of Hutch and Airtel Cell Phone Delhi

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A SUMMER TRAINING REPORT

ON
“Comparative Brand Equity of Hutch and Airtel Cell phone (Delhi)”

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SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) PREFACE

This dissertation presentation is a Part of the course curriculum of the MBA. We learn theoretical Concept in the classroom, this dissertation Program give us an insight and profound experience of the Industrial scenario present in the competitive business environment.

My in-depth research on the particular topic has given an insight of the current scenario in the telecommunication and service industry. The various brand aspect to the create the particular positioning of both product and service has widened my knowledge. This Project Provides my with an opportunity to relate my classroom learning with the reality of management. I believe that this knowledge endeavor of mine has prepared me for the future Challenge.

ACKNOWLEDGEMENT

Co-ordination, Co-operation and Command of the people at various levels go into the successful accomplishment of any task assigned to them. It is impossible to thank each of them individually but hereby I am making a sincere effort to thank some of them.

I couldn’t have better supervisor for the launching pad of my career. We are deeply indebted to xxxxxxxxxxx for providing us with an opportunity to work on “Comparative Brand Equity of Hutch and Airtel Cell phone (Delhi)” for the partial fulfillment of our B.B.A. curriculum.

PULKIT VERMA

DECLARATION BY CANDIDATE

I declare that the entire content of the project is original and it has been own research work. No part of has been submitted in part or full to this University or any other university for any degree or diploma or for any other purpose.

EXECUTIVE SUMMARY

This project intends to Study of drivers of Brand Equity Analysis in Telecommunication industry with special reference to Hutch. Delhi and NCR has been considered as a centre of telecommunication industry. Each company is providing added advantage service to their client. However, consumer has it different perception about each service providing house. In the entire project, emphasis has been laid down to find the Brand prefence analysis in Delhi and NCR. From both prepaid to Post paid analysis, Life time value service consideration and various other factor. A questionnaire based survey was done to complete the study. The questionnaire is based on the Brand Equity Ten.

TABLE OF CONTENTS

1. INTRODUCTION
• About the company
• Market presence
• Range of products and services
• Company policies
• SWOT Analysis

2. RESEARCH METHODOLOGY
• Research objectives
• Research design
• Data sources
• Questionnaire design formulation
• Sample design
• Limitations of the research

3. COMPANY PROFILE
4. DATA ANALYSIS AND INTERPRETATION
5. CONCLUSION/FINDINGS
6. RECOMMENDATIONS
7. ANNEXURES

8. BIBLIOGRAPHY/REFRENCES

INTRODUCTION
Brand Equity:
Brand equity is the value built-up in a brand. It is measured based on how much a customer is aware of the brand. The value of a company's brand equity can be calculated by comparing the expected future revenue from the branded product with the expected future revenue from an equivalent non-branded product. This calculation is at best an approximation. This value can comprise both tangible, functional attributes (e.g. TWICE the cleaning power or HALF the fat) and intangible, emotional attributes (e.g. The brand for people with style and good taste). The challenges and complexities of the modern market place make efficient and effective marketing imperative. The concept of brand equity has been put forward as means to focus marketing efforts. The business that wins in the twenty first century will be those that have marketers...
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