Comparative Analysis of Tata Motos

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CHAPTER I
INTRODUCTION

INTRODUCTION-AUTOMOBILE MARKET IN INDIA
The automobile industry in India, the tenth largest in the world with an annual production of approximately 2 million units, is expected to become one of the major global automotive industries in the coming years. A number of domestic companies produce automobiles in India and the growing presence of multinational investment, too, has led to an increase in overall growth. In 1953, the government of India and the Indian private sector initiated manufacturing processes to help develop the automobile industry, which had emerged by the 1940s in a nascent form. Between 1970 to the economic liberalization of 1991, the automobile industry continued to grow at a slow pace due to the many government restrictions. A number of Indian manufactures appeared between 1970-1980.Japanese manufacturers entered the Indian market ultimately leading to the establishment of Maruti Udyog. Following the economic reforms of 1991, the automobile section underwent delicensing and opened up for 100 percent Foreign Direct Investment. A surge in economic growth rate and purchasing power led to growth in the Indian automobile industry, which grew at a rate of 17% on an average since the economic reforms of 1991. The industry provided employment to a total of 13.1 million people as of 2006-07, which includes direct and indirect employment. The export sector grew at a rate of 30% per year during early 21st century. However, the overall contribution of automobile industry in India to the world remains low as of 2007. Increased presence of multiple automobile manufacturers has led to market competitiveness and availability of options at competitive costs India’s car market has emerged as one of the fastest growing in the world. The number of cars sold domestically is projected to double by 2010, and domestic production is skyrocketing as foreign makers are setting up their own production plants in India. The auto sector could be worth $375 billion by 2015, up from $65 billion in 2002. McKinsey thinks India could capture $25 billion of this amount. Out of 400 Indian suppliers, 80 percent have the ISO 9000 certificate—the international standard for quality management.

GROSS TURNOVER OF THE AUTOMOBILE INDUSTRY IN INDIA
Years| (In USD Million)|
2006-07| 20,896|
2007-08| 27,011|
2008-09| 34,285|
2009-10| 36,612|
2010-11| 38,238|

Conversion Rate Rs.45=1 USD
GROSS TURNOVER OF THE AUTOMOBILE INDUSTRY IN INDIA
2006-07 TO 2010-11

Objectives of the study
1. To study Competitive analysis of Tata Motors.
2. To study market share of Tata motors.
3. To study investment pattern of Tata motors.
4. To study SWOT analysis of company.
5. To offer some finding and suggestions to the company for the improvement of its performance.

SCOPE OF TH E STUDY
1. It will help to device market strategy
2. It will help to study investment pattern
3. It will help growth structure of company

Chapter-II
CONCEPTUAL FRAMEWORK
HISTORY OF TATA MOTORS
Established: 1945
Market Cap: Rs 6.763cr/$1.4bn
India largest automobile company by revenue Leadership position in commercial Vehicles Global no.4 in M&HCV trucks; No.2 in buses, No.3 in Passenger car vehicles in India Strong Subsidiaries/associates

Tata Daewoo, Hispano, Telcon, Tata Technologies, European Technical Centre in UK and Tata motors Thailand The Tata Group was founded in 1868 when India was under British Empire. The group formed their textile business in 1874 and Steel manufacturing in 1907. In 1945, Tata Sons Limited started the automotive business with manufacturing steam locomotive boilers after purchasing the shops of East Indian Railways from Government of India, which was under the British Government in that year. After purchasing these shops, the Tata sons decided to establish Tata Engineering and Locomotive Company Limited (TELCO Limited) and establish the primary manufacturing facility...
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