PROJECT AT A GLANCE
COMPANIES NAME : - Pizza Hut and Domino’s Pizza
PROJECT TITEL : - Comparative study between Pizza
Hut and Domino’s
NAME OF THE STUDENTS: - suzanne dmello
PROJECT DURATION :-APPROX 30 Days
❖ EXECUTIVE SUMMARY
From the comparative study of these two Fast food chains Pizza hut and Domino’s we understand that on which front, which company is weaker than others. As we know that Pizza hut is the largest pizza restaurant company in the world with 12000 outlets in 90 countries and it enters in INDIA in 1996where as The Domino’s pizza enters in INDIA in 1995 and now it has 220 outlets in India. But after all Domino’s which has First mover advantage and customer base; cannot succeed as most favorable brand in between the people of those who likes Pizzas.
From this study we know that pizza hut makes its number 1 position in between peoples. And in the preference side people also prefer Pizza hut rather than dominoes. In price category the price of the pizza is less in Domino’s rather than pizza-hut but once again the quality of pizza and the conditions which is imposed by the dominoes for door-steps services makes domino’s less attractive.
From this survey some finding are abstracted which is shown below: -
❖ From the total of 50 respondents
• 32 are male respondents
• 18 are female respondents.
• These results as the male are leading the sample and female showed less interest in participating in the study; • The 18-28 Age-group are more visited Pizza outlets (32person.) • In occupation side: - More students visited the outlets rather than other occupants(24 students)
From the study of this survey we find that
❖ The Pizza hut gain a good market share rather than Domino’s. ❖ The preferences of the people for Pizza are more with Pizza-hut. ❖ Males are more attracted towards Pizza-hut due to good ambiances and freshness’ rather than women’s. ❖ The male respondents are more attracted towards pizza and females are not responding like as Men’s. ❖ The quality of Pizza-hut is better than Domino’s.
❖ The study also shows that the Indian customers are not price sensitive when they get good product, quality and services.
There are some recommendations regarding both of the Pizza-outlets: -
For Pizza-hut: - Improve the quality of the service of the door-steps and Reduce the price of the Pizza’s. For Domino’s: - improve the quality of the Pizza’s; Increase the visibility In the market, Should try to regain trust of the Customer regarding its Door steps services.
This research is based on service comparison of pizza hut and dominos. Delivering quality service is of utmost important. This research is based to test the quality of service and comparison between two pizza Houses. The fast food industry of India is experiencing phenomenal growth and is one of the fastest growing sectors in the country, with the compounded annual growth rates of the market crossing 25%. Further, on the back of changing and busy lifestyle, fast emerging middle class population and surging disposable income, the industry will continue to grow at a pace in coming years. It now accounts for roughly half of all restaurant revenues in the developed countries and...