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Comparative Analysis of Pizza Hut and Dominoz

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Comparative Analysis of Pizza Hut and Dominoz
TITEL OF THE PROJECT

PROJECT AT A GLANCE

COMPANIES NAME : - Pizza Hut and Domino’s Pizza

PROJECT TITEL : - Comparative study between Pizza

Hut and Domino’s

NAME OF THE STUDENTS: - suzanne dmello

Varsha agarwal(PGFB08)

Priya (PGFB08)

Aamit (PGFB0804)

PROJECT DURATION :-APPROX 30 Days

❖ EXECUTIVE SUMMARY

From the comparative study of these two Fast food chains Pizza hut and Domino’s we understand that on which front, which company is weaker than others. As we know that Pizza hut is the largest pizza restaurant company in the world with 12000 outlets in 90 countries and it enters in INDIA in 1996where as The Domino’s pizza enters in INDIA in 1995 and now it has 220 outlets in India. But after all Domino’s which has First mover advantage and customer base; cannot succeed as most favorable brand in between the people of those who likes Pizzas.

From this study we know that pizza hut makes its number 1 position in between peoples. And in the preference side people also prefer Pizza hut rather than dominoes. In price category the price of the pizza is less in Domino’s rather than pizza-hut but once again the quality of pizza and the conditions which is imposed by the dominoes for door-steps services makes domino’s less attractive.

From this survey some finding are abstracted which is shown below: -

❖ FINDINGS

❖ From the total of 50 respondents

• 32 are male respondents • 18 are female respondents. • These results as the male are leading the sample and female showed less interest in
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