Company Timeline of Starbucks

Topics: Coffee, Starbucks, Hear Music Pages: 11 (3510 words) Published: August 1, 2009
February 2008

1971 1982

Starbucks opens its first store in Seattle’s Pike Place Market. Howard Schultz joins Starbucks as director of retail operations and marketing. Starbucks begins providing coffee to fine restaurants and espresso bars. Schultz travels to Italy, where he’s impressed with the popularity of espresso bars in Milan. He sees the potential to develop a similar coffeehouse culture in Seattle. Schultz convinces the founders of Starbucks to test the coffeehouse concept in downtown Seattle, where the first Starbucks® Caffè Latte is served. This successful experiment is the genesis for a company that Schultz founds in 1985. Starbucks introduces Starbucks®Christmas Blend. Schultz founds Il Giornale, offering brewed coffee and espresso beverages made from Starbucks® coffee beans. Il Giornale introduces Eggnog Latte. With the backing of local investors, Il Giornale acquires Starbucks assets and changes its name to Starbucks Corporation. Opens in Chicago and Vancouver, B.C. Store store total at fiscal year end = 17 Offers full health benefits to full- and part-time employees. Starbucks store total at fiscal year end = 33 Opens in Portland, Ore. Starbucks store total at fiscal year end = 55 Starbucks expands headquarters in Seattle and builds a new roasting plant. Awarded Horizon Air account. Starbucks store total at fiscal year end = 84 Establishes a relationship with CARE, the international relief and development organization, and introduces the CARE coffee sampler. Becomes the first privately owned U.S. company to offer a stock option program that includes part-time employees. Opens first licensed airport store with HMSHost at Sea-Tac International Airport. Opens in Los Angeles. Starbucks store total at fiscal year end = 116 Completes initial public offering (IPO), with common stock being traded on the Nasdaq National Market under the trading symbol “SBUX.” Opens in San Francisco; San Diego; Orange County, Calif.; and Denver. Starbucks store total at fiscal year end = 165 1997 1995

Completes offering of additional common stock. Opens in Minneapolis; Boston; New York; Atlanta; Dallas; and Houston. Starbucks store total at fiscal year end = 425 Begins selling compact discs (CDs) as a result of an extremely popular in-house music program. Awarded United Airlines account. Begins serving Frappuccino® blended beverages. Opens roasting facility in York, Pa. Forms alliance with Canadian bookstore chain Chapters, Inc. (Chapters). Forms alliance with Dreyer’s Grand Ice Cream (Dreyer’s) and introduces Starbucks® superpremium ice cream. Completes $165 million convertible debenture offering. Starbucks Coffee International forms joint venture with SAZABY Inc. to open Starbucks stores in Japan. Announces second 2-for-1 stock split effective December 1. Opens in Philadelphia; Pittsburgh; Las Vegas; Cincinnati; Baltimore; San Antonio; and Austin, Texas. Starbucks store total at fiscal year end = 677 Awarded Westin (now Starwood Hotels) account. North American Coffee Partnership (Starbucks and PepsiCola North America) begins selling bottled Frappuccino® coffee drink. Converts approximately $80.5 million of its 4.5 percent convertible subordinated debentures to common stock. Opens in Rhode Island; Idaho; North Carolina; Arizona; Hawaii; Utah; and Ontario, Canada. Starbucks Coffee International opens in Japan and Singapore. Starbucks store total at fiscal year end = 1,015 Converts approximately $165 million of its 4.25 percent convertible subordinated debentures to common stock. Forms alliance with eight companies enabling the gift of more than 320,000 books to children through the All Books for Children book drive. Establishes The Starbucks Foundation, benefiting local literacy programs in communities where Starbucks has coffeehouses. Introduces Starbucks Barista® home espresso machine, capable of using ground coffee or convenient preground, premeasured espresso pods. Offers Frappuccino® Lowfat Ice Cream Bars, a lowfat...
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