Ive been asked to investigate the company structure of Pepsico and talk about Identifying the customer base of Pepsico talk about the history and sructure of Pepsico and about Identifying the customer base of Pepsico. The main body:
Pepsico is founded ()by Donald M Kendall. He was the chief executive officer of PepsiCo and Herman, lay chairman and chief executive officer of Frito-lay through the merger of the two companies. Pepsicola was created in the 1890’s by Caleb Bradhan. Firto-lay was formed by the merger of Frito company in 1961. Herman is chairman of the board of the directors of this Donald M Kendall is president and CEO. The new company report shows sales of $510 million and has 19000 employees. Major product of the company?
Pepsi-cola---Diet Pepsi and mountain dew.
Mountain dew launched its first campaign yahoo mountain dew. Doritos brand tortilla chips are introduced .
Pepsi introduced the industry`s first two liter bottle.
Pepsi is the first company to respond to consumer preference with light weight, recyclable plastic bottles. Pepsico acquires pizza hut was founded in 1958 by Dan and frank Carney. In 1980 PepsiCo food service international is formed to focus on overseas development of restaurant. Pepsico had 111000 employees in 1980.
Pepsico launches PepsiCo food system, its restaurant supply company. In 1981 five me a dew success the slogan reach for the sun, reach for the mountain dew. In 1985 PepsiCo is now the largest company in the average industry. The company has revenue of more than 7.5 billion dollar more than 137000 employees. Pepsico available in nearly 150 countries and in 10 international markets. In 1990 PepsiCo sign the largest commercial trade agreement in history with the soviet union. Pepsico profit exceed 1 billion dollar for the first time.
Global headquarter situated in New York.
Annual revenue nearly 60 billion dollar , 52% beverages, 48% snacks and foods 61% in the U. S and Canada , 39% international....
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