Company Research - Marriott Toronto Pearson

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Company Research Assignment

The reason for our research is to analyze the recruitment practices of a medium sized company. The subject of our assignment is Marriott Hotels – the Toronto airport location at 901 Dixon Road, Toronto. The Toronto Airport Marriott Hotel was a previous employer of Caroline Baird's, who remembers this hotel as one of excellence with many good programs in place from hiring and recruiting to training and development.  They are an example of a company who likes to promote from within while hiring top-notch people to maintain their success.  This location originally staffed 540 employees, but over the past 23 years has reduced their staffing needs to 240.  We were curious to see what impact this had on them, as well as the other changes that were occurring.  With today's economy and increase in diversity, we wanted to see how the company adapted its recruiting and selection to deal with these new variables, and how they continue to Canadianize the successful programs that their U.S. parent sets in place.

The company itself, Marriott International, Inc., is a leading lodging company. Although their heritage can be traced back to 1927 (to a root beer stand with 9 seats, opened in Washington, D.C. by J. Willard and Alice S. Marriott), the opening of the first hotel did not happen until 1957 with the 365-room Twin Bridges Motor Hotel in Arlington, Virginia. Today, Marriott International has more than 3,200 lodging properties located in the United States and 66 other countries and territories. The company is headquartered in Bethesda, MD, USA, and had approximately 146,000 employees at 2008 year-end. In 1967, the company name changed from Hot Shoppes Inc., the name of the first root beer stand, to Marriott Corporation. The company operates locations under 13 brand names, like JW Marriott Hotels & Resorts, Renaissance ClubSport, Courtyard Marriott, The Ritz-Carlton…etc.

Marriott’s name is synonymous with excellence. The company received and is continuously aiming to receive recognition in many different fields. In 2007, Working Mother magazine recognized Marriott International as a "100 Best Companies for Working Mothers”. This is the 16th time Marriott has been named to this list, earning the company a place in Working Mother's Hall of Fame, while in 2009, Human Resource Executive magazine ranked Marriott the 3rd company on their "Most Admired for HR" list, and in January of 2009, FORTUNE magazine recognized Marriott International as one of the "100 Best Companies to Work For" for the 12th consecutive year. In 2009, Marriott International is 208th on Fortune Magazines Top 500 list with revenue of $12,880 million and profit of $362 million.

Their position within the industry:

Industry: Hotels, Casinos, Resorts
|Rank |Company |500 |Revenues | | | |rank |($ millions) | |1 |Marriott International |208 |12,880.0 | |2 |Harrah's Entertainment |263 |10,127.0 | |3 |MGM Mirage |344 |7,208.8 |

Main competitors include InterContinental Hotels Group and Hilton Hotels.

The Toronto Airport Marriott Hotel opened in 1986 as a corporately operated site. Recruitment processes at the Toronto Airport Marriott Hotel have changed significantly over the years. The Human Resources Department was originally staffed with four individuals, including the Director of Human Resources; this allowed one individual to specialize in recruiting and selection. Today, there are two individuals in this department, composed of a Director of Human Resources and an individual who was recently promoted to H.R. Generalist. Current management recruiting is handled by the Director of Human Resources, Ms. Meenu Puri, while all other...
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