Company Marketing Plan
The Trex Company Marketing Plan 1) Executive Summary The following document provides an in depth look at the performance and strengths of the Trex Company and the products currently offered. The end user of the products offered, are looked at in depth to give a better understanding and direction for future marketing efforts. The marketing suggestions and directions provided will help the Trex Company to continue its status as a leader into the future. 2) Company Description
Trex Company is an innovative company that combines recycled plastic and wood to provide a composite wood alternative for decking, trim, and fencing. The company is a leader in its industry providing materials made of 95% recycled materials that would otherwise lay unused in landfills. Since the company’s formation in 1996 it has become the largest manufacturer of alternative wood building products in the country. Products offered by the company not only appeal to the consumer because of its Green movement participation and awards, but also provides low maintenance and value to consumers (Trex Company Inc., 2009). 3) Strategic Focus & Plan A. Mission/Vision Trex Company is committed to providing quality and value to its customers while through innovation, makes a stand for environmental responsibility and improvement.
B. Goals Trex is committed to continue providing quality materials that are economically attainable to a larger consumer market. C. Core Competency and Sustainable Competitive Advantage
Trex Company is the largest creator of alternative decking, railing, trim, and fencing products in the United States (Trex Company Inc., 2009). 4) Situational Analysis D. SWOT Analysis
Strengths
The Trex Company is an innovator using recycled materials in the creation of the products offered to the consumer. Through its innovations Trex demonstrates awareness of the environment through its socially responsible
Trex Company is an innovative company that combines recycled plastic and wood to provide a composite wood alternative for decking, trim, and fencing. The company is a leader in its industry providing materials made of 95% recycled materials that would otherwise lay unused in landfills. Since the company’s formation in 1996 it has become the largest manufacturer of alternative wood building products in the country. Products offered by the company not only appeal to the consumer because of its Green movement participation and awards, but also provides low maintenance and value to consumers (Trex Company Inc., 2009). 3) Strategic Focus & Plan A. Mission/Vision Trex Company is committed to providing quality and value to its customers while through innovation, makes a stand for environmental responsibility and improvement.
B. Goals Trex is committed to continue providing quality materials that are economically attainable to a larger consumer market. C. Core Competency and Sustainable Competitive Advantage
Trex Company is the largest creator of alternative decking, railing, trim, and fencing products in the United States (Trex Company Inc., 2009). 4) Situational Analysis D. SWOT Analysis
Strengths
The Trex Company is an innovator using recycled materials in the creation of the products offered to the consumer. Through its innovations Trex demonstrates awareness of the environment through its socially responsible
References: City-Data.com. (2009). Columbus, Ohio. Retrieved July 25, 2009, from City-Data.com: http://www.city- data.com/city/Columbus-Ohio.html Klein, K. E. (2009, July 21). Many service businesses do relatively well in a recession. Retrieved August 15, 2009, from Los Angeles Times: Business: http://www.latimes.com/business/la-fi-inbox21-2009jul21,0,1652056.story Market Watch. (2009, April 30). Trex Company Announces First-Quarter-2009 Results. Retrieved July 26, 2009, from Market Watch: http://www.marketwatch.com/story/trex-company-announces-first-quarter-2009-results Reuters. (2009, July 29). Trex Company Reports Second-Quarter-2009 Net Sales of $91.5 Million and EPS of $0.49. Retrieved Aug 15, 2009, from Reuters: http://www.reuters.com/article/pressRelease/idUS123946+29-Jul-2009+BW20090729 Trex Company Inc. (2009). Trex How outdoor living should feel. Retrieved July 9, 2009, from Trex How outdoor living should feel: http://trex.com/whytrex/LifeFeelsBetter.aspx U.S. Census Bureau. (2002). Industry Statistics Sampler . Retrieved 07 16, 2009, from U.S. Census Bureau: http://www.census.gov/econ/census02/data/industry/E238350.HTM