Company Introduction, Market Segmentation & Product Positioning Antonio Sanguinetti
Dr. Eva Ananiewicz
July 21, 2012
This paper will describe the details of a fictitious company and provided its background and will develop a marketing plan with a focus on segmenting and positioning its product and service. Thirdly, this paper will determine and decide upon at least one (1) foreign market for the product and service.; identify the marketing segment for the product and provide a rationale for this segment and discuss the target market and provide a rationale for this target market. Also, it will perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the company. Lastly, this paper will create the market position for your product and service. Write a detailed company background. Address the following items at a minimum for full credit: create a strategic mission statement and determine and decide upon at least one (1) foreign market for the product and service. Provide your rationale for this market. Company’s Introduction and Mission Statement
Boricua Air Conditioning Systems (BACS) is headquartered in Newport News, VA and offers magnificent HVAC services to a variety of cities in Virginia Beach area, including Norfolk, Hampton, Suffolk, Newport News & Chesapeake. BACS offer heating and cooling repair, replacement, and maintenance services. With Virginia mild winters and hot humid summers, BACS understands how important it is to have your heating and cooling systems running when you need them the most. Our expert heating, ventilation and air conditioning (HVAC) services furnaces, boilers, and heat pumps, as well as central air-conditioning units. Furthermore, we offer several full service agreements at a modest price to suit your needs. Our mission statement is: We are a growing team of experts passionately dedicated to identify our client’s needs and provide the best solution...
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