Shanghai Tang is the first Asian luxury brand which was launched in 1994, by entrepreneur David Tang. It’s a leading luxury brand offering various lifestyle products with magnificent Chinese designs, adding a whiff of modern elements making it unique in its fashion. In the ever growing world of luxury, Shanghai Tang needs to enhance on its products and marketing strategies to stay current and competitive. This project discuss the various strengths and challenges of Shanghai Tang, and various strategies including integrated communication system that they can adopt to strengthen their brand image and presence in the world of luxury goods. Lanvin
Jeanne Lanvin founded her label in 1889, starting out as a milliner and later dressing Paris’s upper class. The company built a name with ultra-feminine clothing, marked by elaborate trimmings like embroidery and beading, as well as its popular fragrances. After a period of decline at the end of the twentieth century, Lanvin found new financial and critical success with the 2001 arrival of designer Alber Elbaz, who is frequently lauded for his technical skill and innate sense of what women want to wear. Today, it’s the oldest French fashion house in operation. And while it encompasses menswear, it is best loved among editors and celebs for exquisitely made womenswear. Duchesse satin, cocktail-length frocks (often with one shoulder), dressed-up cigarette pants, and volume experimentation are signatures.
Giorgio Armani S.p.A. is an Italian fashion house founded by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics and home interiors. The brand markets these products under several labels, from the most expensive to the most accessible.: Armani Prive, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ | Armani Jeans, AX | Armani Exchange. The brand utilizes the...
Please join StudyMode to read the full document