Communication Within Business Organization

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Université Mohammed I
Ecole Nationale de Commerce et de Gestion

Presentation about |
Communication in a business organization|
Business English|

Realized by :

Semester 8 | Academic year 2010-2011

Plan of the presentation

1st part (presented by : ................................ Issam) Business communication
What’s communication?
What’s Business Organization
What’s Business Communication
Kinds of Communication employed in Business Organizations
External Communication
Internal communication within business organization
Formal channels
Downward communication
Upward communication
Lateral (or horizontal) communication
Informal channels
The use of internal communication in business
2nd part (presented by: ............................. Otman) How to set up a system of internal communication?
Internal communication approach,
Actors of internal communication
Main steps to set up the process
Some tools of internal communication:
Social and internal communication: differences and similarities

Every marketing policy has its own translation on the external communication (public relations, sponsoring, advertising and all forms of products and brands promotion). But this kind of communication is always not enough to rich the business objectives, so every organization has to guarantee a healthy internal area in order to make a space where the relationships between individuals can be based on the mutual respect, the job engagement and the duty accomplishment. It’s the internal communication and it will be more detailed in this purpose. Business communication

What’s communication?
Derives from Latin word “Communis” which means common/shared. Until we have not shared information with another person we have not communicated yet. Communication may be defined as the transfer of a message or information from one person to another or a group of people for a common understanding. The person who sends the information is called the sender and the person who receives the information is referred to as the receiver. What’s Business Organization

Simply, a business organization may be described as an institution made up of a group of people who work together in a structured way for a common purpose such as production of goods or provision of services or buying and selling of goods and services. What’s Business Communication

So, business communication is nothing but, the communication between the people in the organization for the purpose of carrying out the business activities. It may be oral, verbal, written etc. Working in business environment involves communication, a lot of it; it is a major & essential part of it. Indeed, whatever position the members of the business organization have, their performance will be judged largely by their ability to communicate. The more they communicate well, the more they are rewarded by advancements and the more they improve their chances for success. Kinds of Communication employed in Business Organizations

In a business context, all communication can be divided into two categories namely, External Communication and Internal Communication.

External Communication
We talk about external communication when the organization communicates with Governmental agencies, other organizations, customers, clients and Public External communication helps an organization to keep its outsourcing agencies like distributors, wholesalers, retailers and clientele well informed about the company’s products, services, progress and goals. Internal communication within business organization

The second kind of communication, which is the subject of our presentation, is internal communication. In...
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